Bachelor of Communication (Professional Communication)

The program offers you a generalist communications degree incorporating courses and specialist study in Journalism, Media, Advertising and Public Relations.

The interdisciplinary nature of the degree reflects the workplace reality of increasing integration of these professions.

The degree integrates professional practice with theoretical frameworks.

It encourages creative and critical thinking, and offers diversity in approaches to teaching and learning.

Across the professional communication disciplines, you will be actively engaged in a range of teaching modes and learning environments including studios, lectures and workshops.

The program's capstone course will consolidate and extend your discipline knowledge through individual and collaborative projects.

On completion of the program you will be a practitioner with broad knowledge of the media and communications industries.

You will be able to analyse issues, work with others and communicate informed ideas and apply independent judgement to problems within a global communications context.

Graduates in this program can expect to work in professional roles, both local and international, in a variety of areas such as communication consultancies, journalism, broadcast and online media, government policy, and advertising.

Year One of Program

Complete the following Five (5) Core Courses:

Complete One (1) Course in the first block of the Contextual Study area of your choice. Please refer to the list of Contextual Studies options and their courses, which are found after the Year Three course list:

Select and Complete One (1) Course from:

AND

Year Two of Program

Complete the following One (1) course:

Complete the following Two (2) courses:

Complete the following Two (2) courses:

Complete the following Two (2) courses:

Complete Two (2) Courses in the second block of the Contextual Study area of your choice. Please refer to the list of Contextual Studies options and their courses.

Select and complete One (1) Course from:

Complete One (1) course from the following Three (3) option courses:

Complete the following Two (2) courses:

Complete the following One (1) course:

AND

Year Three of Program

Complete One (1) of the following 24 Credit Point Options: Complete the following One (1) course:

Complete the following One (1) course:

Complete the following One (1) course:

Complete the following Two (2) courses:

Complete Two (2) Courses in the last block of the Contextual Study area of your choice. Please refer to the list of Contextual Studies options and their courses.

Complete the following Two (2) courses

Select and Complete One (1) Course from:

AND (

Contextual Studies: Approaches to Popular Culture

Year One: Select and Complete One (1) of the following Courses:

Year Two: Select and Complete Two (2) of the following Courses:

Year Three: Select and complete Two (2) of the following Courses:

OR

Contextual Studies: Asian Media and Culture

Year One: Select and complete One (1) of the following Courses:

Year Two: Select and Complete Two (2) of the following Courses:

Year Three: Select and complete Two (2) of the following Courses:

OR

Contextual Studies: Cinema Studies

Year One: Select and complete One (1) of the following Courses:

Year Two: Select and Complete Two (2) of the following Courses:

Year Three: Select and complete Two (2) of the following Courses:

OR

Contextual Studies: Literary Studies

Year One: Select and complete One (1) of the following Courses:

Year Two: Select and Complete Two (2) of the following Courses:

Year Three: Select and complete Two (2) of the following Courses:

OR

Contextual Studies: Politics, Economies and Communication

Year One: Select and complete One (1) of the following Courses:

Year Two: Select and Complete Two (2) of the following Courses:

Year Three: Select and complete Two (2) of the following Courses:

) AND

School Options:

School Options: Note: All Courses listed may not be available each semester:

You must have successfully completed an Australian Year 12 (or equivalent senior secondary school) qualification.

For equivalents to Australian academic entry requirements, see the Country Equivalency web page on the RMIT website.

Prerequisites

Victorian Certificate of Education (VCE) Units 3 and 4: a study score of at least 30 in any English.

International English language requirement

A minimum of IELTS (Academic module) overall score of 6.5, with no band less than 6.0, or equivalent. For equivalents to English entry requirements, see the English requirements web page.

The program has been designed to prepare you to work in professional communication in an international context. You will demonstrate a collaborative and professionally informed approach to your work. As a graduate of this program, you will be able to:

• Critically analyse and apply a diverse and industry relevant body of knowledge and skills to the field of media and communications in a global context.
• Plan, produce and evaluate innovative content, optimizing uses of technology that meets the needs of diverse stakeholders in an international environment
• Critically analyse, synthesize and reflect on professional communication in both local and international contexts
• Demonstrate creativity, critical thinking and innovation when identifying and solving problems in diverse contexts within the professional communication field
• Communicate using diverse formats and strategies to audiences within and external to your discipline
• Work with others in a range of roles and contexts, demonstrating cultural, environmental and social awareness and ethical and reflective practice
• Apply initiative and judgment in planning, problem solving and decision making in your practice or future study.
• Identify, evaluate and critically analyse cultural, historical and theoretical practices which contextualise your professional practice and further study