Bachelor of Business (Marketing)

Blending theory with current, industry-based learning, the Bachelor of Business (Marketing) will prepare you for a career in the dynamic world of Marketing.

You will first develop skills across a broad range of core business courses, including statistics, economics, accounting, management and law, which will provide a foundation for the understanding and application of specialist marketing activities such as market research, marketing communication and the provision of service quality.Over the duration of the program you will participate in a variety of learning experiences which are designed to assist you in developing skills as a Marketing graduate.

Learning and teaching approaches for this program may include:

lectures and tutorials, workshops, problem-based learning, case studies, work-integrated learning and industry speakers.

In the program you will have the opportunity to directly apply marketing theory to an industry context.

The final year of the program includes the capstone course, MKTG1275 Strategic Marketing.

This capstone experience will give you the opportunity to critically reflect on and consolidate your theoretical and practical learning.The range of careers for graduates of this program is varied and opportunities are available in not-for-profit, government and commercial industries.

The program is global in outlook, application and content, and provides you with the scope to work in a variety of marketing areas, including research, communication, distribution, retailing, brand management and sales.

This program is available for on-campus study only.

Year One of Program

Complete the following Eight (8) Courses:

AND

Year Two of Program

Complete the following Four (4) Courses:

Select and Complete Two (2) Courses from a Business Discipline minor:

Option 1: Select and Complete Two (2) Courses from a Business Discipline or other Discipline minor:

Option 2: Select and Complete Two (2) Courses from any:

AND

Year Three of Program

Complete the following Four (4) Courses:

Select and Complete Two (2) Courses from a Business Discipline minor:

Option 1: Select and Complete Two (2) Courses from a Business Discipline or other Discipline minor:

Option 2: Select and Complete Two (2) Courses from any:

The Academic entry criteria for the program are as follows:

(a) Completed 'A' Levels and achieved:

• 2 GCE 'A' Level passes plus a pass in an 'AO' level subject; or
• 2 H2 level passes plus a pass in an H1 level subject.

OR (b) Where an applicant does not have a Singaporean secondary qualification, they must meet the RMIT University criteria for their respective country of secondary education study as approved by RMIT, and notified to SIM by RMIT - as listed on the RMIT website under entry requirements by country - www.rmit.edu.au/international/entryrequiements Admission by international students is also subject to the approval of the student pass by the Singapore Government. OR (c) An approved Business diploma from a recognised Singaporean Polytechnic where the language of instruction is English. OR (d) The Diploma in Management Studies from SIMPL. OR (e) An approved non-Business diploma from a recognised Singaporean Polytechnic where the language of instruction is English. OR (f) Any other equivalent qualifications or combination of qualifications and experience as assessed by RMIT University on a case-by-case basis.

The English language entry criteria for the programs are:

Applicants who have not obtained a minimum of C or C6 in General Paper (AO/H1 Level) or Knowledge and Inquiry (H2) must provide evidence of at least ONE of the following:

IELTS - Total of 6.5 (with no band less than 6.0);

TOEFL - Paper-Based (PBT) = 580 (TWE 4.5);

TOEFL - internet-Based (iBT) = Overall score of 92, with a minimum 20 in all sections;

Pearson Test of English (Academic) (PTE(A) = 58 (no bank less than 50);

Cambridge English: Advanced (CAE) = CAE Grade B (no band less than Good);

Successful completion of a recognised approved Diploma qualification or higher as where the language of instruction was English;

Other qualifications as listed on the RMIT website: www.rmit.edu.au/international/english-equivalent.

As a Marketing graduate you will be required to engage in marketing practice both as an individual and as a team member in diverse organisations and communities. In this program you will integrate marketing theory and technical proficiency in a range of marketing applications and contexts that enable you to respond to specific business situations. Your focus will be on the customer’s perspective and value creation, while accepting your accountability to competing stakeholders.

On the successful completion of this program you will be able to: