Bachelor of Digital Marketing
Royal Melbourne Institute of Technology
About
Blending theory with current, industry-based learning, the Bachelor of Digital Marketing will prepare you for a career in Digital Marketing.
You will first develop skills across a broad range of core business courses, including statistics, marketing and management and computing, which will provide a foundation for the understanding and application of general business management.
You will then focus on specialist marketing courses such as market research, marketing communication, branding, digital business development, social media and mobile marketing and analytics.This program will give you a strategic overview in digital planning and Marketing Communications.
Over the duration of the program you will participate in a variety of learning experiences which are designed to assist you in developing skills as a digital marketer.
These will be both face-to-face and online.
Learning and teaching approaches for this program may include:
lectures, tutorials and studios, workshops, problem-based learning, case studies, work-integrated learning, industry speakers and internships.
The final year of the program includes the capstone course, MKTG1416 Digital Marketing Strategy and Planning.
This capstone experience will give you the opportunity to critically reflect on and consolidate your theoretical and practical learning.In the program you will have the opportunity to directly apply marketing theory and digital marketing tools to an industry context.
Additionally, you will be encouraged to undertake RMIT University Vietnam’s Personal Edge Workshops which are focused on developing social skills required for the industry.The range of careers for graduates of this program is varied and opportunities are available in not-for-profit, government and commercial industries.
The program is global in outlook, application and content, and provides you with the scope to work in a variety of digital marketing areas such as search marketing strategists, marketing communications, brand management, e-commerce, digital analyst, social media manager and web analyst.
Structure
Year One of Program
Complete the following Six (6) Courses:
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Introduction to Management | 12 | BUSM4293 | RMIT Vietnam Hanoi Campus |
| Marketing Principles | 12 | MKTG1413 | RMIT Vietnam Hanoi Campus |
| Business Statistics 1 | 12 | ECON1335 | RMIT Vietnam Hanoi Campus |
| Business Information Systems | 12 | ISYS3384 | RMIT Vietnam Hanoi Campus |
| Digital Business Development | 12 | MKTG1428 | RMIT Vietnam Hanoi Campus |
| Consumer Psychology and Behaviour | 12 | MKTG1469 | RMIT Vietnam Hanoi Campus |
Complete One (1) course from an existing minor sequence in:
Select and complete Two (2) courses from any:
ANDYear Two of Program
Complete the following Five (5) Courses:
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Digital Content Creation | 12 | COMM2797 | RMIT Vietnam Hanoi Campus |
| Marketing Intelligence | 12 | MKTG1430 | RMIT Vietnam Hanoi Campus |
| Digital Marketing Communication | 12 | MKTG1429 | RMIT Vietnam Hanoi Campus |
| Social Media and Mobile Marketing | 12 | MKTG1431 | RMIT Vietnam Hanoi Campus |
| Global Branding | 12 | MKTG1470 | RMIT Vietnam Hanoi Campus |
Complete Three (3) courses from an existing minor sequence in:
Complete One (1) Course from any:
ANDYear Three of Program
Complete the following Three (3) Courses:
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Flagship Internship (Business) | 12 | BUSM4655 | RMIT Vietnam Hanoi Campus |
| Flagship Internship 2 (Business) | 12 | BUSM2471 | RMIT Vietnam Hanoi Campus |
| Digital Marketing Strategy and Planning | 12 | MKTG1471 | RMIT Vietnam Hanoi Campus |
Select and complete Three (3) Courses from any:
Entry requirements
Minimum Academic Requirements:
- High school graduation diploma with a minimum GPA of 7.0/10.0 fir Grade 12;
- Completion of International Baccalaureate (IB) diploma with 25 points minimum;
- Completion of Cambridge GCE ‘A’ Levels minimum 7 points for 3 A level subjects;
- For other international qualifications please view: http://www.rmit.edu.vn/sites/default/files/document_file/entry_requirements_by_country.pdf
Minimum English Language Requirements:
In addition, you must satisfy one of the following English requirements:
- Successful completion of RMIT ‘English for University’ Advanced or RMIT Academic English Program Advanced Plus.
- An appropriate score on one of the following English proficiency tests: IELTS (Academic); Pearson Test of English (Academic); Cambridge English: Advanced (CAE) or Proficiency (CPE).
Please view: http://www.rmit.edu.vn/english-language-requirements for more information.
Learning outcomes
As a Marketing graduate you will be required to engage in marketing practice both as an individual and as a team member in diverse organisations and communities. In this program you will integrate marketing theory and technical proficiency in a range of marketing applications and contexts that enable you to respond to specific business situations. Your focus will be on the customer’s perspective and value creation, while accepting your accountability to competing stakeholders. The Digital Marketing program responds directly to the rapidly evolving needs of the marketing field in a digital world. Organizations demand a new set of marketing skills as they move from traditional to digital marketing strategies.
On the successful completion of this program you will be able to:
Institution
