Bachelor of Fashion (Enterprise)

Royal Melbourne Institute of Technology

About

The Bachelor of Fashion (Enterprise) offers you a focused, progressive program which is designed to develop the relevant management skills required to lead contemporary fashion enterprises.

It provides specialised skills within the broad field of fashion enterprise and a deeper understanding of fashion retail management, fashion marketing management and fashion product management.The program aims to develop you as a fashion enterprise professional who will have the skills, insights and mindset to succeed in the dynamic and demanding global fashion industry.The program is offered on campus in a face-to-face mode of delivery.

You will experience a variety of interactive learning and teaching approaches, both face to face and online, that include:

work integrated learning (WIL) opportunities;

problem-based learning;

case-study methods;

fashion business simulations;

and global mobility opportunities.This program builds the skills, knowledge and your ability to apply these in the workplace of a large, medium or small global fashion enterprise.

Academic and employability capabilities such as:

independent learning;

critical and creative thinking;

task and deadline management;

reflective practice and research skills are focused upon, given that industry research has deemed that these are some of the primary requisites for an entry-level position within the global fashion industry.A capstone experience is provided in BUSM4798 Fashion Project Launch.

In this course, you will integrate and synthesise your knowledge, connect theory to practice and demonstrate your holistic achievement of the program learning outcomes.

This is a self-directed project of your own choice during which you will benefit from the mentorship of teachers and industry professionals.On successful completion of the program you have opportunities to enter into a variety of professional roles within the global Fashion and Textiles industry, in areas such as product management, distribution, buying, marketing, retail, and digital analysis and promotion across the diverse sectors of entrepreneurial fashion practice, niche fashion areas, emerging markets and techniques across the fashion industry.

There are also opportunities to begin your own start-up enterprise or pursue further studies at postgraduate level.The program also provides opportunities for you to undertake Global study tours and/or exchange programs.

Upon successful completion of this program, you may also be eligible to undertake further studies in related programs at RMIT University.

Structure

Year One of Program

Complete the following Seven (7) Core Courses:

Course Title Credit Points Course Code Campus
Introduction to Fashion Enterprise 12 BUSM4790 RMIT University Vietnam
Digital Applications for Fashion Enterprise 1 12 MANU2492 RMIT University Vietnam
Fashion Consumer Insights 12 MKTG1451 RMIT University Vietnam
Fashion Product Specifications 12 MANU2490 RMIT University Vietnam
Introduction to Fashion Retailing 12 MKTG1443 RMIT University Vietnam
Introduction to Fashion Marketing 12 MKTG1447 RMIT University Vietnam
Fashion, Textiles, Place and Story 12 SOCU2302 RMIT University Vietnam

Select One (1) course from the Program Options listed at the end of the program structure

AND

Year Two of Program

Complete the following Three (3) Core Courses:

Course Title Credit Points Course Code Campus
Digital Applications for Fashion Enterprise 2 12 MANU2494 RMIT University Vietnam
Fashion Range Development 12 GRAP2800 RMIT University Vietnam
Global Fashion Sourcing 12 BUSM4792 RMIT University Vietnam

Select Three (3) course from the Program Options listed at the end of the program structure

Select and complete Two (2) courses from:

AND

Year Three of Program

Complete the following Three (3) Core Courses:

Course Title Credit Points Course Code Campus
Fashion Enterprise Creation 12 BUSM4796 RMIT University Vietnam
Fashion Enterprise Partnered Project 24 BUSM4800 RMIT University Vietnam
Fashion Enterprise Project Launch 24 BUSM4798 RMIT University Vietnam

Select Three (3) course from the Program Options listed at the end of the program structure

AND

Program

Program Option List

Course Title Credit Points Course Code Campus
Communication Skills for Fashion Business 12 MKTG1453 RMIT University Vietnam
The Fashion Workplace 12 BUSM4784 RMIT University Vietnam
Fashion Buying Strategies 12 MKTG1449 RMIT University Vietnam
Fashion and Luxury Brand Management 12 MKTG1455 RMIT University Vietnam
Digital Fashion Marketing Strategies 12 MKTG1441 RMIT University Vietnam
Fashion Product Development 12 GRAP2802 RMIT University Vietnam
Fashion Retail Experience Design 12 GRAP2796 RMIT University Vietnam
Apparel Quality Management 12 GRAP2798 RMIT University Vietnam
Fashion Sustainability 12 OMGT2333 RMIT University Vietnam
Fashion Enterprise Global Experience 12 BUSM4794 RMIT University Vietnam
Computing for Fashion Design and Product Development 12 VART3663 RMIT University Vietnam
Pattern Cutting for Production 12 BAFI3239 RMIT University Vietnam
Fashion Textile Technology 12 MANU2517 RMIT University Vietnam
Supply Chain Management 12 BUSM1784 RMIT University Vietnam
Introduction to Fashion Design 12 VART3662 RMIT University Vietnam
Cultural and Contemporary Vietnamese Textiles 12 OART1071 RMIT University Vietnam

Entry requirements

Academic entry requirement

Successful completion of a Vietnamese final year Senior High School qualification and the provision of the Bangtot nghiep tung hoc pho thong (Upper Secondary School Graduation Diploma - Trung Binh/Kha/Gioi) or equivalent.

For a full list of equivalent qualifications, please see the RMIT Entry requirements by country equivalents webpage.

Applicants who do not meet the academic entry requirement may be eligible for selection if they have completed 3 years of work experience in the fashion merchandising industry.

English language requirements

A minimum IELTS (Academic module) overall score of 6.5, with no band less than 6.0, or equivalent. For equivalents to English entry requirements, see the English equivalents web page

Learning outcomes

As a graduate of this program, you will be able to:

Institution