Certificate IV in Marketing and Communication

Royal Melbourne Institute of Technology

About

The Certificate IV in Marketing and Communication will provide you with the theoretical and practical knowledge and skills for specialised and/or skilled work and/or further learning in the Marketing and Communication fields.Job roles and titles vary across different industry sectors.

Possible job titles relevant to this qualification include:direct marketing officer market research assistant marketing coordinator marketing officer public relations officer media assistantIn addition to specialised skills, this program will also develop the core skills that you need to succeed in the workforce (see section on employability skills).

In this program you will specifically be given a range of opportunities to communicate, connect, and work with students from a range of backgrounds.

Structure

Marketing and Communications concept development

COMM7334C Apply marketing communication across a convergent industry (BSBMKG417) MKTG7974C Promote products and services (BSBMKG413)

Industry understanding and application

BUSM7999C Apply digital solutions to work processes (BSBMGT407) COMM7335C Develop and apply knowledge of marketing communication industry (BSBMKG418)

Marketing Fundamentals

MKTG7886C Establish and adjust the marketing mix (BSBMKG502) COMM5966C Make a presentation (BSBCMM401)

Understanding consumers and markets

MKTG7937C Profile the market (BSBMKG401) MKTG7976C Analyse consumer behaviour (BSBMKG419)

Buy and schedule media

MKTG7977C Review advertising media options (BSBADV408) MKTG7939C Buy and monitor media (BSBADV406)

Industry communication skills

COMM7333C Articulate, present and debate ideas (BSBCRT401) OFFC5310C Write complex documents (BSBWRT401)

Entry requirements

Minimum Academic Requirement

  • Successful completion of Australian Year 12 or equivalent
  • OR
  • Completion of Post-Secondary studies (including Certificate III)
  • OR
  • Successful completion of the Australian Senior VCAL Certificate

Alternate Entry - Work Experience Requirement

  • At least 6 months work experience

RMIT's equity access schemes can support you to access and succeed in education. Equity access schemes allow additional consideration in the selection process. However, an equity access application cannot bypass the minimum entry requirements. More on equity access schemes is located at http://www.rmit.edu.au/study-with-us/applying-to-rmit/local-student-applications/equity-access-schemes/types-of-equity-access/

International Students

This program currently is not offered to International students.

Learning outcomes

This nationally recognised vocational education and training (VET) qualification is competency-based. This means that it is designed to enable you to develop the practical skills and knowledge (competency) needed to perform the duties and tasks in the job you are training for. Assessment in a competency-based program is about being able to demonstrate that you have developed these practical skills and areas of knowledge, and that you can perform at the standard required in the job. This could involve showing an assessor how you plan and carry out tasks, explaining to the assessor how you know what you are doing. It could also involve completing a project and presenting a report on the process and outcomes. If you are working, your work supervisor may provide the assessor with a report on your competency.

You may be eligible for credit towards courses in your program if you have already met the learning/competency outcomes through previous learning.

To be eligible for credit towards a course, you must demonstrate that you have already completed learning that is:

  • relevant
  • current (and cannot have been completed more than 10 years prior to your application)
  • satisfies the learning/competency outcomes of the course.

Your previous learning that satisfies these requirements might have been formal, informal, or non-formal. This determines what type of credit you should apply for:

Supporting documentation

Credit Transfer

If your previous study was a Vocational Education (TAFE) or Higher Education program at RMIT University, you do not need to submit any supporting documentation.

If your previous study was undertaken with RMIT Training or with another institution you must submit documentation to support your application. This documentation may include:

  • a certified copy of an Academic Transcript with final grades for Higher Education studies
  • a certified copy of a Statement of Attainment for any completed TAFE studies.
  • course outlines showing content, learning outcomes and assessment requirements; and an explanation of the grading structure used.

More information on Credit Transfers can be located at the following URL: https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit

Recognition of Prior Learning (RPL)

Evidence consists of products or items that you can provide or processes you can demonstrate to an assessor, so they can judge whether you are competent. Evidence can be in many forms, for example:

  • a demonstration of your skill
  • third party reports (e.g. from your supervisor or work colleagues)
  • training certificates or training program information
  • examples of work that you have produced

Your assessor will help you decide what type of evidence is needed. They will also help you to source evidence that meets the relevant standard as set out in the unit of competence and is:

  • sufficient or enough
  • current i.e. you still have the skill
  • authentic i.e. genuinely yours

You may be required to put the evidence together in a portfolio, but this depends on the nature of the evidence and the skills being assessed. In some cases, workplace demonstrations will be sufficient evidence.

More information on RPL can be located at the following URL: https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit

International qualifications

If any of the evidence supporting your application is not in English, you must supply an English translation by a professional translator deemed acceptable to RMIT. RMIT reserves the right to refuse to accept a translation by a translator that it deems unacceptable.

More information can be located at the following URL: https://www.rmit.edu.au/study-with-us/international-students

Institution