Diploma of Business (Public Relations)

Learners will gain a thorough understanding and practical working knowledge of all aspects of public relations including the creation of public relations campaigns, documents, websites, presenting and evaluating the effectiveness of campaigns, managing projects and understanding consumer behaviour.The program will provide you with a broad public relations knowledge and skills required to:develop media and public relations campaigns and strategies liaise with media and a range of clients and stakeholders formulate and implement communication strategies and practices manage projects, create mass media advertisements and materials use media for public relationsJob roles and titles vary across different industry sectors.

Possible job titles relevant to this qualification include:Public Relations Intern Public Relations Communications Specialist Public Relations Consultant Social Media and Public Relations Officer

BSBMKG408B Conduct market research CUVPUB501A Develop and Maintain PR Strategies BSBPUB401A Develop and apply knowledge of PR industry

BSBPMG522A Undertake project work BSBPUB402 Develop public relations campaigns BSBCMM401A Make a presentation BSBMKG402B Analyse consumer behaviour for specific markets

BSBWRT501A Write persuasive copy VU21662 Use digital media for public relations ICAU3126B Use advanced features of computer applications ICAB4169B Use development software and IT tools to build a basic website BSBPUB501A Manage the PR Publication Process

Minimum Academic requirement

• Successful completion of Australian Year 12 or equivalent with a minimum ATAR of 35
• Completion of Post Secondary studies (including Certificate III)
• Successful completion of the Australian Senior VCAL Certificate

Alternate Entry - Work experience requirement

• At least 6 months work experience

RMIT's equity access schemes can support you to access and succeed in education. Equity access schemes allow additional consideration in the selection process. However, an equity access application cannot bypass the minimum entry requirements. More on equity access schemes is located at http://www.rmit.edu.au/study-with-us/applying-to-rmit/local-student-applications/equity-access-schemes/types-of-equity-access/

International Students

This program currently is not offered to International students.

This nationally recognised vocational education and training (VET) qualification is competency-based. This means that it is designed to enable you to develop the practical skills and knowledge (competency) needed to perform the duties and tasks in the job you are training for. Assessment in a competency-based program is about being able to demonstrate that you have developed these practical skills and areas of knowledge, and that you can perform at the standard required in the job. This could involve showing an assessor how you plan and carry out tasks, and explaining to the assessor how you know what you are doing. It could also involve completing a project and presenting a report on the process and outcomes. If you are working, your work supervisor may provide the assessor with a report on your competency.

Recognising Previous Learning

You may be eligible for credit towards courses in your program if you have already met the learning/competency outcomes through previous learning.

To be eligible for credit towards a course, you must demonstrate that you have already completed learning that is:

• relevant
• current (and cannot have been completed more than 10 years prior to your application)
• satisfies the learning/competency outcomes of the course.

Your previous learning that satisfies these requirements might have been formal, informal, or non-formal. This determines what type of credit you should apply for:

Supporting documentation

If your previous study was a Vocational Education (TAFE) or Higher Education program at RMIT University, you do not need to submit any supporting documentation.

If your previous study was undertaken with RMIT Training or with another institution you must submit documentation to support your application. This documentation may include:

• a certified copy of an Academic Transcript with final grades for Higher Education studies
• a certified copy of a Statement of Attainment for any completed TAFE studies.
• course outlines showing content, learning outcomes and assessment requirements; and an explanation of the grading structure used.

International qualifications

If any of the evidence supporting your application is not in English, you must supply an English translation by a professional translator deemed acceptable to RMIT. RMIT reserves the right to refuse to accept a translation by a translator that it deems unacceptable.

More information on Credit Transfers and RPL can be located at the following URL: http://www1.rmit.edu.au/students/enrolment/credit