Diploma of Marketing and Communication

Royal Melbourne Institute of Technology

About

The Diploma of Marketing and Communication will provide you with a sound theoretical knowledge base in marketing and communication.

It will also give you the skills to demonstrate a range of managerial skills to ensure that marketing-related functions are effectively conducted in an organisation or business area.The units delivered in the program focus on the following key aspects:Interpret market trends and developments Design and develop an integrated marketing communication plan Develop a media plan and social media engagementJob roles and titles vary across different industry sectors.

Possible job titles relevant to this qualification include:Advertising account manager Advertising creative director Advertising manager Copywriter Marketing manager Marketing team leader Product manager Public relations manager Account manager Account planner

Structure

Market understanding Strategic and creative idea generation Manage projects and events Media management Use of social media in marketing and communication Marketing communication

Entry requirements

Minimum Academic Requirement

BSB42515 Certificate IV in Marketing Communication (or equivalent) qualification that includes the following units:

  • BSBCMM401 Make a presentation
  • BSBCRT401 Articulate, present and debate ideas
  • BSBMGT407 Apply digital solutions to work processes
  • BSBMKG417 Apply marketing communication across a convergent industry
  • BSBMKG418 Develop and apply knowledge of marketing communication industry

RMIT's equity access schemes can support you to access and succeed in education. Equity access schemes allow additional consideration in the selection process. However, an equity access application cannot bypass the minimum entry requirements. More on equity access schemes is located at http://www.rmit.edu.au/study-with-us/applying-to-rmit/local-student-applications/equity-access-schemes/types-of-equity-access/

International Students

This program currently is not offered to International students.

Learning outcomes

This nationally recognised vocational education and training (VET) qualification is competency-based. This means that it is designed to enable you to develop the practical skills and knowledge (competency) needed to perform the duties and tasks in the job you are training for. Assessment in a competency-based program is about being able to demonstrate that you have developed these practical skills and areas of knowledge, and that you can perform at the standard required in the job. This could involve showing an assessor how you plan and carry out tasks, and explaining to the assessor how you know what you are doing. It could also involve completing a project and presenting a report on the process and outcomes. If you are working, your work supervisor may provide the assessor with a report on your competency.

You may be eligible for credit towards courses in your program if you have already met the learning/competency outcomes through previous learning.

To be eligible for credit towards a course, you must demonstrate that you have already completed learning that is:

  • relevant
  • current (and cannot have been completed more than 10 years prior to your application)
  • satisfies the learning/competency outcomes of the course.

Your previous learning that satisfies these requirements might have been formal, informal, or non-formal. This determines what type of credit you should apply for:

Supporting documentation

Credit Transfer

If your previous study was a Vocational Education (TAFE) or Higher Education program at RMIT University, you do not need to submit any supporting documentation.

If your previous study was undertaken with RMIT Training or with another institution you must submit documentation to support your application. This documentation may include:

  • a certified copy of an Academic Transcript with final grades for Higher Education studies
  • a certified copy of a Statement of Attainment for any completed TAFE studies.
  • course outlines showing content, learning outcomes and assessment requirements; and an explanation of the grading structure used.

More information on Credit Transfers can be located at the following URL: https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit

Recognition of Prior Learning (RPL)

Evidence consists of products or items that you can provide or processes you can demonstrate to an assessor so they can judge whether you are competent. Evidence can be in many forms, for example:

  • a demonstration of your skill
  • third party reports (e.g. from your supervisor or work colleagues)
  • training certificates or training program information
  • examples of work that you have produced

Your assessor will help you decide what type of evidence is needed. They will also help you to source evidence that meets the relevant standard as set out in the unit of competence and is:

  • sufficient or enough
  • current i.e. you still have the skill
  • authentic i.e. genuinely yours

You may be required to put the evidence together in a portfolio but this depends on the nature of the evidence and the skills being assessed. In some cases, workplace demonstrations will be sufficient evidence.

More information on RPL can be located at the following URL: https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit

International qualifications

If any of the evidence supporting your application is not in English, you must supply an English translation by a professional translator deemed acceptable to RMIT. RMIT reserves the right to refuse to accept a translation by a translator that it deems unacceptable.

More information can be located at the following URL: https://www.rmit.edu.au/study-with-us/international-students

Institution