Advanced Diploma of Business (Public Relations)

The program will provide you with the specialised public relations knowledge and skills required for:media liaison, monitoring and management developing and managing publicity campaigns and preparing publications managing public relations communications and fundraising and sponsorship activities designing web environment for interactive media products and enhancing communications about products or services planning social media strategiesJob roles and titles vary across different industry sectors.

Possible job titles relevant to this qualification include:Public Relations Executive Senior Advisor Public Relations Manager Public Relations Communications Specialist Public Relations Consultant Social Media and Public Relations Officer Public Relations Strategist

Managing and communicating a crisis in Public Relations

MKTG7828C Develop and implement crisis management plans (BSBPUB504A) BUSM6396C Manage organisational communication strategies (PUACOM004B)

Design and evaluate Public Relations campaigns

PR tactics & digital

Digital design communications industry

Formulating and influencing public opinion Understand research in PR Client relationships

MKTG5828C Build client relationships and business networks (BSBREL402A) MKTG7879 Research and apply the public relations role in an industry context (VU21660)

Minimum Academic requirement

• Successful completion of the 22284VIC Diploma of Business (PR) - C5372

RMIT's equity access schemes can support you to access and succeed in education. Equity access schemes allow additional consideration in the selection process. However, an equity access application cannot bypass the minimum entry requirements. More on equity access schemes is located at http://www.rmit.edu.au/study-with-us/applying-to-rmit/local-student-applications/equity-access-schemes/types-of-equity-access/

International Students

This program currently is not offered to International students.

This nationally recognised vocational education and training (VET) qualification is competency-based. This means that it is designed to enable you to develop the practical skills and knowledge (competency) needed to perform the duties and tasks in the job you are training for. Assessment in a competency-based program is about being able to demonstrate that you have developed these practical skills and areas of knowledge, and that you can perform at the standard required in the job. This could involve showing an assessor how you plan and carry out tasks, and explaining to the assessor how you know what you are doing. It could also involve completing a project and presenting a report on the process and outcomes. If you are working, your work supervisor may provide the assessor with a report on your competency.

You may be eligible for credit towards courses in your program if you have already met the learning/competency outcomes through previous learning.

To be eligible for credit towards a course, you must demonstrate that you have already completed learning that is:

• relevant
• current (and cannot have been completed more than 10 years prior to your application)
• satisfies the learning/competency outcomes of the course.

Your previous learning that satisfies these requirements might have been formal, informal, or non-formal. This determines what type of credit you should apply for:

Supporting documentation

Credit Transfer

If your previous study was a Vocational Education (TAFE) or Higher Education program at RMIT University, you do not need to submit any supporting documentation.

If your previous study was undertaken with RMIT Training or with another institution you must submit documentation to support your application. This documentation may include:

• a certified copy of an Academic Transcript with final grades for Higher Education studies
• a certified copy of a Statement of Attainment for any completed TAFE studies.
• course outlines showing content, learning outcomes and assessment requirements; and an explanation of the grading structure used.

More information on Credit Transfers can be located at the following URL: https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit

Recognition of Prior Learning (RPL)

Evidence consists of products or items that you can provide or processes you can demonstrate to an assessor so they can judge whether you are competent. Evidence can be in many forms, for example:

• a demonstration of your skill
• third party reports (e.g. from your supervisor or work colleagues)
• training certificates or training program information
• examples of work that you have produced

Your assessor will help you decide what type of evidence is needed. They will also help you to source evidence that meets the relevant standard as set out in the unit of competence and is:

• sufficient or enough
• current i.e. you still have the skill
• authentic i.e. genuinely yours

You may be required to put the evidence together in a portfolio but this depends on the nature of the evidence and the skills being assessed. In some cases, workplace demonstrations will be sufficient evidence.

More information on RPL can be located at the following URL: https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit

International qualifications

If any of the evidence supporting your application is not in English, you must supply an English translation by a professional translator deemed acceptable to RMIT. RMIT reserves the right to refuse to accept a translation by a translator that it deems unacceptable.

More information can be located at the following URL: https://www.rmit.edu.au/study-with-us/international-students