Graduate Certificate in Marketing

The Graduate Certificate in Marketing is an early exit point for those enrolled in the Master of Marketing.

The program aims to broaden knowledge and skills for students entering with a qualification in an unrelated discipline, while students from a related discipline will deepen their existing knowledge and skills.Marketing is critical for success in competitive, dynamic and increasingly complex business environments.

People with marketing skills and knowledge are important to businesses, helping them work out how to create, capture, communicate, and sustain customer value, and promote continued growth and competitiveness.

This program addresses the need for specialised marketing expertise particularly for those whose career development and interests are leading into marketing, product and brand management.

The Graduate Certificate in Marketing draws on contemporary practices, strategic thinking, branding, design, creativity and innovation to build your marketing knowledge and skills.

As a graduate, you will not only develop discipline-specific knowledge and skills, but also learn to draw connections across different fields of knowledge and relate this knowledge to complex real world situations.

Using integrated theory and real world application, this degree will expose you to a range of interactive learning experiences such as seminars, guest presentations, strategic cases, social media technologies and e-learning, and applied industry projects.This program is delivered on-line.

Year One of Program

Complete the following Four (4) Courses:

Academic Entrance requirements

Australian Bachelor degree or equivalent or higher level qualification in any discipline.

Alternate Entry

No prior academic qualifications but a minimum of 5 years full-time (FTE) work experience is required.

Applicants will be required to submit a CV.

Entrance requirements for international onshore applicants All non-Australian residents and overseas full-fee paying students are required to meet RMIT English language requirements. For more information on these requirements and acceptable English Language tests please see www.rmit.edu.au/international/english-equivalent

The outcomes developed for the Graduate Certificate in Marketing were developed based on an understanding of the needs of industry and in consultation with employers, current students and past graduates. As a graduate of this program, you will develop cognitive, technical and creative skills needed to investigate, analyse and synthesise marketing situations and develop creative strategies.

On successful completion of this program you will be able to: