Graduate Certificate in Digital Marketing Leadership

The definition of digital maturity and paths to it are constantly changing due to technology innovations and consumer and regulatory expectations.

In response, this program has been designed to address current and future knowledge and skill requirements of marketing and digital marketing leaders.

For example, the ability to assess and lead the implementation of connected data platforms and marketing technologies, to develop personalised and increasingly AI intelligence informed customer experiences across the spectrum of online and real world channels, to design analytics that attribute and improve marketing performance and to formulate strategic partnership ecosystems and cultures to enable important marketing capabilities.

This program will prepare you for life and work in a world undergoing rapid technological and social change.Over the duration of this program you will participate in a variety of learning experiences which are designed to support you in developing the knowledge and skills of contemporary marketing leaders.

Learning and teaching approaches for this program may include webinars, problem-based learning and case studies.

Activities and tasks are designed to facilitate theory application and peer learning in a collaborative, open manner using online tools and interactive discussion forums.

The majority of assessable activities will be project based or authentic to industry based roles to enable you to graduate with a portfolio of evidence of your learning.This program is available for online study only.

Year One of Program

Complete the following Four (4) Courses:

Prospective students will need to have either:

• an Australian Bachelor degree or equivalent, or higher level qualification, in any discipline from a recognised tertiary institution and two years full time experience working in a marketing role; or
• no qualification, with five years full time experience working in a marketing role.

All applicants will be required to submit a curriculum vitae (CV).

In this program, you will learn the knowledge and skills required to understand, plan for, manage and lead digital transformations in marketing functions. With these capabilities, you will be able to identify, shape and guide the organisation to the highest stages of digital maturity and readiness for transformation, and to promote a digital-ready culture within the organisation. On the successful completion of this program you will be equipped to: