Graduate Diploma of Advertising
Royal Melbourne Institute of Technology
About
The aim of this program is for you to develop theoretical knowledge and skills in advertising in the increasingly convergent and diverse communication industries.You will examine global advertising practices and be conversant with key principles and processes that underpin the constantly evolving advertising industry.
You will engage with industry professionals while developing skills in managing advertising, media and strategy planning, creative evaluation and campaign development.Most classes in this program are delivered face-to-face at the RMIT City Campus.On completion of the program you will be a reflective and responsive professional practitioner, who can work collaboratively in international and interdisciplinary teams.
You will be prepared for professional roles in advertising and promotional agencies, or consultancies and other organisations (business, government and non-profit).
Structure
Year One of Program
Complete the following Four (4) Courses:
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| People and Data | 12 | COMM2793 | City Campus |
| Advertising Strategy | 24 | COMM2677 | City Campus |
| Integrated Advertising Media | 12 | MKTG1187 | City Campus |
| Creative Advertising Campaigns | 24 | COMM2678 | City Campus |
Select and Complete Two (2) courses from the Approved University Postgrad Elective list to suit your area of professional interest. Academic advice will be provided to assist you in choosing these electives.
Entry requirements
The Graduate Diploma of Advertising (GD197) is available as an exit award only. Applicants must apply for the Master of Advertising (MC249).
Learning outcomes
As a graduate of this program you will be able to:
Institution
