Master of Marketing
Royal Melbourne Institute of Technology
About
The Master of Marketing program provides an in-depth appreciation of the role of marketing in the overall success of an organisation.
It develops your ability to apply your expertise and knowledge to planning, directing, implementing, monitoring and controlling an organisation’s marketing effort.
This program will enable you to enhance your knowledge of marketing concepts, techniques and issues relevant to managers, and also provide opportunities to conduct several practice-based marketing research projects.
This program addresses the need for high-level marketing expertise particularly for those whose career development and interests are leading into marketing, product and brand management.
Applicants whose position requires in-depth appreciation of the role of marketing in the overall success of an organisation would also benefit from this program.
Applicants who have successfully completed any undergraduate degree (or equivalent) and are admitted into the program may receive advanced standing equivalent to four courses.
See Articulation and Pathways for further information.
Structure
This program consists of One Hundred NinetyTwo credit points. Stage A - C:
Stage A - Complete the following Four (4) Courses:
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Management 1 - Managing People | 12 | BUSM1162 | City Campus |
| Business and Government in the Global Context | 12 | BUSM3886 | City Campus |
| Global Business and Social Technology: A Case Study Approach | 12 | ISYS1028 | City Campus |
| Accounting for Management Decisions | 12 | ACCT2127 | City Campus |
Stage B - Complete the following Four (4) Courses:
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Marketing Management | 12 | MKTG1100 | City Campus |
| Consumer Behaviour | 12 | MKTG1101 | City Campus |
| Marketing Communication Strategy | 12 | MKTG1103 | City Campus |
| Marketing Research | 12 | MKTG1104 | City Campus |
Stage C - Complete the following One (1) Course:
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Strategic Marketing | 12 | MKTG1215 | City Campus |
Select and Complete Three (3) Courses from:
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Product Innovation | 12 | MKTG1311 | City Campus |
| Interactive Marketing | 12 | MKTG1105 | City Campus |
| Services Marketing | 12 | MKTG1112 | City Campus |
| Brand Strategy | 12 | MKTG1126 | City Campus |
| Social Marketing | 12 | MKTG1127 | City Campus |
| Business and Network Marketing | 12 | MKTG1209 | City Campus |
| International Marketing | 12 | BUSM1588 | City Campus |
| Practice Based Marketing Research Project 1 | 12 | MKTG1263 | City Campus |
Stage D:
Stage D - Select and Complete Four (4) Courses from the following Marketing Electives:
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Product Innovation | 12 | MKTG1311 | City Campus |
| Interactive Marketing | 12 | MKTG1105 | City Campus |
| Services Marketing | 12 | MKTG1112 | City Campus |
| Brand Strategy | 12 | MKTG1126 | City Campus |
| Social Marketing | 12 | MKTG1127 | City Campus |
| Business and Network Marketing | 12 | MKTG1209 | City Campus |
| International Marketing | 12 | BUSM1588 | City Campus |
| Practice Based Marketing Research Project 2 | 12 | MKTG1264 | City Campus |
| The Strategic Value of Design | 12 | MKTG1341 | City Campus |
Select and Complete Two (2) Courses from the following Marketing electives:
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Product Innovation | 12 | MKTG1311 | City Campus |
| Interactive Marketing | 12 | MKTG1105 | City Campus |
| Services Marketing | 12 | MKTG1112 | City Campus |
| Brand Strategy | 12 | MKTG1126 | City Campus |
| Social Marketing | 12 | MKTG1127 | City Campus |
| Business and Network Marketing | 12 | MKTG1209 | City Campus |
| International Marketing | 12 | BUSM1588 | City Campus |
| Practice Based Marketing Research Project 2 | 12 | MKTG1264 | City Campus |
| The Strategic Value of Design | 12 | MKTG1341 | City Campus |
Select and Complete Two (2) Courses from:
Entry requirements
Academic Entrance requirements
Australian Bachelor degree or equivalent in business (or a related discipline);
or
Australian Bachelor degree or equivalent in any discipline
Work Experience
Required: Minimum 3 years Full Time Equivalent (FTE) management experience.
Applicants will be required to submit a CV.
or
Successful completion of the RMIT Graduate Certificate in Marketing;
or
Australian Graduate Certificate, Graduate Diploma or Masters degree or equivalent in Business (or a related discipline).
Entrance requirements for international onshore applicants All non-Australian residents and overseas full-fee paying students are required to meet RMIT English language requirements. For more information on these requirements and acceptable English Language tests please see www.rmit.edu.au/international/english-equivalent
Learning outcomes
The outcomes developed for Master of Marketing graduates were developed based on an understanding of the needs of industry and in consultation with employers, current students and past graduates. As a graduate of a Master program you will develop cognitive, technical and creative skills needed to investigate, analyse and synthesise marketing situations and develop creative strategies. On the successful completion of this program you will be able to:
Institution
