Master of Advertising
Royal Melbourne Institute of Technology
About
The aim of this program is for graduates to develop advanced theoretical knowledge and skills in advertising.
You will critically examine global advertising practices including creative leadership and strategy development in the constantly evolving advertising industry.You will critically engage with industry professionals while developing your knowledge and skills in managing advertising, media and strategy planning, creative evaluation and campaign development.Most classes in this program are delivered face-to-face at the RMIT City Campus.The professional research project is a capstone experience, in which you will synthesise and integrate your knowledge, connect theory and practice, and demonstrate holistic achievement of the program learning outcomes.On completion of the program, graduates will be reflective and responsive professional leaders with specialised knowledge of the global advertising industry.
You will be able to work collaboratively in international and interdisciplinary teams and will be prepared for professional roles in advertising and promotional agencies, or consultancies and other organisations (business, government and non-profit) which use advertising to achieve their goals.
You will be able to lead and manage high-quality outcomes in delivering international, integrated advertising campaigns.
Structure
Year One of Program
Complete the following Four (4) Courses:
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| People and Data | 12 | COMM2793 | City Campus |
| Advertising Strategy | 24 | COMM2677 | City Campus |
| Integrated Advertising Media | 12 | MKTG1187 | City Campus |
| Creative Advertising Campaigns | 24 | COMM2678 | City Campus |
Select and Complete Two (2) courses from the Approved University Postgrad Elective list to suit your area of professional interest. Academic advice will be provided to assist you in choosing these electives.
ANDYear Two of Program
Complete the following Four (4) Courses:
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Leading Change in Media and Communication | 12 | MKTG1183 | City Campus |
| Critical Enquiry in Media and Communication | 24 | COMM2669 | City Campus |
| Professional Research Project (Advertising) | 24 | COMM2787 | City Campus |
| Professional Practice | 24 | GRAP2495 | City Campus |
Complete the following One (1) Course
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| International Advertising | 12 | MKTG1184 | City Campus |
Select and Complete One (1) course from the Approved University Postgrad Elective list to suit your area of professional interest. Academic advice will be provided to assist you in choosing this elective.
Entry requirements
Program Entry Requirements
Successful completion of an Australian bachelor degree (or equivalent overseas qualification) in any discipline with a minimum GPA of 2.5 (out of 4.0), or at least three years of professional experience in advertising, marketing, marketing communication, professional communication or public relations.
For equivalents to Australian academic entry requirements, see the Country Equivalency web page on the RMIT website.
English Language Requirements A minimum of IELTS (Academic module) overall score of 6.5, with no band less than 6.0, or equivalent. For equivalents to English entry requirements, see the English requirements web page.
Selection Tasks Applicants must include in their application a statement explaining their interest in studying the program and how they feel the program will advance their career, their awareness of current global trends in persuasive communication and brand management , providing detail of any previous work experience in the industry.
Learning outcomes
As a graduate of this program you will be able to:
Institution
