Bachelor of Digital Media and Communications
Southern Cross University
About
Content is key and as creators of content, digital media specialists are in strong demand for communication and marketing roles across Australia.This course prepares you to tell the stories that matter, while you develop the creative and production skills you need to forge a career in today’s fast-paced media environments.You’ll develop skills in writing, production, visual and research skills, and gain access to work experience opportunities and networks of industry professionals across the media and communications spectrum.Digital media specialists work in fields such as film, television and radio, newspapers and magazines, online media, graphic design, marketing, advertising and public relations.Southern Cross University is proud to partner with Australia’s premier regional industry association Screenworks to provide mentoring and internship opportunities for our creative arts students.
Students have the opportunity to learn from screen industry leaders, building the knowledge and networks they need for successful creative careers.
Structure
Part A
Title | Level of learning | Note |
---|---|---|
COM00439 - Media Studies | Introductory | |
CUL00210 - Australia, Asia and the World | Introductory | |
COM00471 - Professional Placement | Advanced | |
COM10110 - Visual Communication and Design | Introductory | |
COM10295 - Written Communication | Introductory | |
COM10628 - Media Project | Advanced | |
COM10627 - Digital Media Practices | Introductory | |
HUM71005 - Aboriginal Cultural Strengths | Introductory | |
COM10112 - Essential Screen Skills | Intermediate | |
COM00481 - Journalism in the Digital Age | Intermediate | |
AAD71104 - Photography and Digital Imaging | Introductory | |
COM73001 - Cyborg, Virus, Algorithm: Concepts for Media Practice | Advanced |
Part B Minors
Entry requirements
- To be eligible for the award Bachelor of Digital Media and Communications degree a candidate shall successfully complete not less than twenty-four (24) units (288 credit points) comprising:
- all units listed in Part A; and
- three four (4) unit minors listed in Part B; OR
- two four (4) unit minors listed in Part B and four (4) elective units; OR
- one four (4) unit minor listed in Part B and eight (8) elective units
- elective units are any university-wide undergraduate unit.
- students must complete no more than ten (10) units at Introductory level and no less than six (6) units at Advanced level
- To be eligible for the award of the Associate Degree of Digital Media and Communications a candidate shall successfully complete not less than sixteen (16) units (162 credit points) comprising:
- twelve (12) units from Part A or Part B and
- four (4) elective units.
- A candidate who, while enrolled in the Bachelor of Digital Media and Communications, has completed the requirements for the Associate Degree of Digital Media and Communications may elect to be awarded the Associate Degree of Digital Media and Communications following withdrawal from the Bachelor of Digital Media and Communications degree.
- To be eligible for the award of Diploma of Digital Media and Communications a candidate shall successfully complete not less than eight (8) units (96 credit points) comprising any unit from Parts A or B.
- A candidate who, while enrolled in the Bachelor of Digital Media and Communications, has completed the requirements for the Diploma of Digital Media and Communications may elect to be awarded the Diploma of Digital Media and Communications following withdrawal from the Bachelor of Digital Media and Communications degree.
Learning outcomes
Course Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a course. These outcomes are aligned with the <a href="/staff/teaching-and-learning/graduate-attributes/">graduate attributes</a>.
Graduate Attribute | Course Learning Outcome |
---|---|
Intellectual rigour | Analyse, interpret and evaluate issues, texts, sources and problems through creative, critical and reflective thinking in Australian and global media contexts. |
Creativity | Conceptualise, initiate, develop, deliver and promote industry-standard outcomes across a range of traditional and emerging media forms. |
Ethical practice | Apply an understanding of ethical values and practices to media production and analysis, and professional practice. |
Knowledge of a discipline | Demonstrate a broad, integrated command of knowledge of media industries, theories and practices in Australian and global contexts |
Lifelong learning | Work independently and collaboratively on media projects in response to project demands.Demonstrate the ability to self-direct and evaluate their own learning, and make a confident transition to professional life. |
Communication and social skills | Demonstrate the ability to communicate and collaborate with individuals, and within teams, in professional media and community settings. |
Cultural competence | Demonstrate awareness of diverse cultural and Indigenous perspectives in professional practice. |
Institution
