Bachelor of Digital Media and Communications

Southern Cross University

About

Content is key and as creators of content, digital media specialists are in strong demand for communication and marketing roles across Australia.This course prepares you to tell the stories that matter, while you develop the creative and production skills you need to forge a career in today’s fast-paced media environments.You’ll develop skills in writing, production, visual and research skills, and gain access to work experience opportunities and networks of industry professionals across the media and communications spectrum.Digital media specialists work in fields such as film, television and radio, newspapers and magazines, online media, graphic design, marketing, advertising and public relations.Southern Cross University is proud to partner with Australia’s premier regional industry association Screenworks to provide mentoring and internship opportunities for our creative arts students.

Students have the opportunity to learn from screen industry leaders, building the knowledge and networks they need for successful creative careers.

Structure

Part A

Title Level of learning Note
COM00439 - Media Studies Introductory
CUL00210 - Australia, Asia and the World Introductory
COM00471 - Professional Placement Advanced
COM10110 - Visual Communication and Design Introductory
COM10295 - Written Communication Introductory
COM10628 - Media Project Advanced
COM10627 - Digital Media Practices Introductory
HUM71005 - Aboriginal Cultural Strengths Introductory
COM10112 - Essential Screen Skills Intermediate
COM00481 - Journalism in the Digital Age Intermediate
AAD71104 - Photography and Digital Imaging Introductory
COM73001 - Cyborg, Virus, Algorithm: Concepts for Media Practice Advanced

Part B Minors

Entry requirements

  1. To be eligible for the award Bachelor of Digital Media and Communications degree a candidate shall successfully complete not less than twenty-four (24) units (288 credit points) comprising:
  2. all units listed in Part A; and
  3. three four (4) unit minors listed in Part B; OR
  4. two four (4) unit minors listed in Part B and four (4) elective units; OR
  5. one four (4) unit minor listed in Part B and eight (8) elective units
  6. elective units are any university-wide undergraduate unit.
  7. students must complete no more than ten (10) units at Introductory level and no less than six (6) units at Advanced level
  8. To be eligible for the award of the Associate Degree of Digital Media and Communications a candidate shall successfully complete not less than sixteen (16) units (162 credit points) comprising:
  9. twelve (12) units from Part A or Part B and
  10. four (4) elective units.
  11. A candidate who, while enrolled in the Bachelor of Digital Media and Communications, has completed the requirements for the Associate Degree of Digital Media and Communications may elect to be awarded the Associate Degree of Digital Media and Communications following withdrawal from the Bachelor of Digital Media and Communications degree.
  12. To be eligible for the award of Diploma of Digital Media and Communications a candidate shall successfully complete not less than eight (8) units (96 credit points) comprising any unit from Parts A or B.
  13. A candidate who, while enrolled in the Bachelor of Digital Media and Communications, has completed the requirements for the Diploma of Digital Media and Communications may elect to be awarded the Diploma of Digital Media and Communications following withdrawal from the Bachelor of Digital Media and Communications degree.

Learning outcomes

Course Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a course. These outcomes are aligned with the <a href="/staff/teaching-and-learning/graduate-attributes/">graduate attributes</a>.

Graduate Attribute Course Learning Outcome
Intellectual rigour Analyse, interpret and evaluate issues, texts, sources and problems through creative, critical and reflective thinking in Australian and global media contexts.
Creativity Conceptualise, initiate, develop, deliver and promote industry-standard outcomes across a range of traditional and emerging media forms.
Ethical practice Apply an understanding of ethical values and practices to media production and analysis, and professional practice.
Knowledge of a discipline Demonstrate a broad, integrated command of knowledge of media industries, theories and practices in Australian and global contexts
Lifelong learning Work independently and collaboratively on media projects in response to project demands.Demonstrate the ability to self-direct and evaluate their own learning, and make a confident transition to professional life.
Communication and social skills Demonstrate the ability to communicate and collaborate with individuals, and within teams, in professional media and community settings.
Cultural competence Demonstrate awareness of diverse cultural and Indigenous perspectives in professional practice.

Institution