Bachelor of Business in Convention and Event Management
Southern Cross University
About
If you love the challenge of complex logistics and the buzz of bringing creative ideas to life, convention and event management offers a range of exciting careers.This course thoroughly prepares you for roles in this dynamic industry.
You'll study planning, marketing and management strategies, developing the skills you’ll need to organise and run corporate events, conventions, meetings, festivals, music performances and many other events.With our close ties to the tourism, hospitality and events industries, you’ll also complete a 14-week internship that will provide invaluable experience for a career in Australia and abroad.Graduates undertake a variety of professional positions such as event planning, conference organisation, concert production, festival direction, talent management, and sponsorship coordination.
Structure
Part A
Entry requirements
- To be eligible for the award of Bachelor of Business in Convention and Event Management, a candidate shall successfully complete twenty-four (24) units (288 credit points) comprising:
- all units listed in Part A (First year core units);
- all units listed in Part B (Second and Third year core units); and
- eight (8) units from Part C; or
- six (6) units from Part C and two (2) elective units from the University-wide offerings.
- To be eligible for the award of Associate Degree of Business in Convention and Event Management a candidate shall successfully complete sixteen (16) units (192 credit points) comprising:
- all units listed in Part A; and
- eight (8) units from either Part B and/or Part C.
- A candidate who, while enrolled in the Bachelor of Business in Convention and Event Management, may elect to be awarded the Associate Degree of Business in Convention and Event Management following withdrawal from the Bachelor Degree.
Learning outcomes
Course Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a course. These outcomes are aligned with the <a href="/staff/teaching-and-learning/graduate-attributes/">graduate attributes</a>.
| Graduate Attribute | Course Learning Outcome |
|---|---|
| Intellectual rigour | Make decisions and exercise judgement in relation to business event and special event managementReview, critically analyse, consolidate and synthesise knowledge in convention and event management |
| Creativity | Demonstrate creative, strategic and critical thinking with highly developed problem-solving skills |
| Ethical practice | Demonstrate an understanding of ethical standards and professionalismEvaluate issues with reference to sound ethical framework/s and sustainable practicesAct with integrity and responsibility in professional practice |
| Knowledge of a discipline | Demonstrate substantial knowledge business event and special event management within both local and international contextsHave a deep understanding of those skills relevant to working and managing in convention and event settings |
| Lifelong learning | Demonstrate independent learning skills, reflection in practice, and information literacy skills for lifelong learningDemonstrate initiative and judgement in planning and decision making in professional practice and/or scholarship |
| Communication and social skills | Communicate clearly, coherently and effectively, and be self-aware and empatheticDemonstrate understanding of team dynamics and the ability to be effective team members |
| Cultural competence | Demonstrate sensitivity and respect for cultural diversity and the relationship between people in a range of professional and community contextsDemonstrate awareness of the cultural, environmental and economic impacts of business event and special event management |
Institution
