Bachelor of Design/ Bachelor of Media and Communication

The Bachelor of Design / Bachelor of Media and Communication is designed to equip students with the knowledge to harness creativity in design, and bring designs to life in professional communication industries.

Students will gain in-depth knowledge across the discipline of design, as well as additional skills in management, writing, business, media planning and more – making graduates well-prepared for a wide variety of both creative and managerial opportunities in creative communications and media.

Successful completion of the Bachelor of Design/ Bachelor of Media and Communication requires students to complete units of study to the value of 400 credit points. All units of study are valued at 12.5 credit points unless otherwise stated. View course rules and special requirements

Core studies for Bachelor of Design

8 units (100 credit points)

*Outcome unit – completion demonstrates the attainment of course learning outcomes

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Core studies for Bachelor of Media and Communication

4 units (50 credit points)

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Major for Bachelor of Design

7 units (100 credit points)

Choose a major:

Choose a major Branded Environments Communication Design Motion Design Photomedia UX Interaction Design

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Major for Bachelor of Media and Communication

8 units (100 credit points)

Choose a major:

Choose a major Advertising Cinema and Screen Studies Creative Writing and Literature Digital Advertising Technology Games and Interactivity Journalism Media Industries Professional Writing and Editing Public Relations Social Media

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Other studies

4 units (50 credit points)

Choose from a combination of the following course components to complete 50 credit points of other study. Students may also select elective units (12.5 credit points each).

Minors Elective units Signature Series

Minors (50 credit points)

Minors are a structured set of 4 units or 50 credit points and may be chosen from any field of study.

Elective units

Any of the following units may be undertaken.

Signature Series

A Swinburne education prepares you for life. That’s why we’ve developed the Swinburne Signature Series. It’s a suite of study opportunities that embody Swinburne’s ethos – of confidence, clarity and adventure. These opportunities give our students something extra; whether that’s a new perspective on the world through a Study Tour unit, an expanded sense of possibilities through our Innovation Minor, or a deeper understanding and respect for culture through our Indigenous Minor. Like Swinburne University itself, our Signature Series will grow and adapt to reflect the evolving issues of the day.

• Full-time study: 100 credit points/eight standard units of study per year
• Part-time study: 50 credit points/four standard units of study per year
• One credit point is equivalent to one hour of study per week per semester (including contact hours and private study)
• See the course planner for an example degree structure

Upon successfully completing the Bachelor of Design / Bachelor of Media and Communication, graduates will be able to:

• demonstrate knowledge and cognitive skills to review critically, analyse, consolidate and synthesise knowledge and apply this with initiative and judgement in planning, problem solving and decision making in professional practice and/or scholarship
• demonstrate technical and practical skills, and a broad understanding of key concepts in their chosen field of study
• demonstrate knowledge and cognitive and creative skills to exercise critical thinking and judgment in identifying and solving problems independently and collaboratively, in diverse contexts
• apply communication skills to present a clear, coherent and independent exposition of knowledge and ideas to different audiences and stakeholders
• with responsibility and accountability, apply their knowledge, cognitive and technical skills, and principles of sustainability and respectful design, to the development of design solutions
• exercise organisational and leadership skills, and demonstrate the ability to plan and execute a project and/or piece of research with groups that may include academics, industry professionals and students
• demonstrate knowledge, conceptual understanding, technical skills and expertise in the broad field of media and communication
• formulate arguments that draw on and critique the differences between relevant theories and evidence as they pertain to the field of media and communication
• exercise initiative and judgment in planning, problem-solving and decision-making in professional practice and/or scholarship, individually and in collaboration with others
• demonstrate critical analysis, creativity and problem-solving in relation to a range of media and communication activities and processes
• recognise and reflect on social, cultural, legal and ethical issues relating to media and communication industries in local and international contexts
• apply a broad understanding of an audience through interpreting and communicating ideas, problems and arguments in a range of media and communication contexts and formats, using the English language
• reflect critically on their performance and/or scholarship and use this to improve their own creative and productive outcomes
• apply research methodology relevant to the field of media and communication.