Bachelor of Media and Communication/ Bachelor of Business

The Bachelor of Media and Communication / Bachelor of Business equips students with knowledge and skills essential for a career that encompasses the challenging and dynamic area of media and communication and the business sector.

By undertaking this double degree, graduates will be able to capitalise on opportunities in both industries.

Successful completion of the Bachelor of Media and Communication/ Bachelor of Business requires students to complete units of study to the value of 400 credit points. All units of study are valued at 12.5 credit points unless otherwise stated. View course rules and special requirements

Core studies

12 units (150 credit points)

*Outcome unit – completion demonstrates the attainment of course learning outcomes

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Major for Bachelor of Media and Communication

8 units (100 credit points)

Choose a major:

Choose a major Advertising Cinema and Screen Studies Creative Writing and Literature Digital Advertising Technology Games and Interactivity Journalism Media Industries Professional Writing and Editing Public Relations Social Media

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Major for Bachelor of Business

8 units (100 credit points)

Choose a major:

Choose a major Accounting Business Administration Economics Entrepreneurship and Innovation Finance Financial Planning Human Resource Management Information Systems International Business Logistics and Supply Chain Management Management Marketing Sports Management

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Other studies

4 units (50 credit points)

Choose from a combination of the following course components to complete 50 credit points of other study. Students may also select elective units (12.5 credit points each).

Minors Elective units Signature Series

Minors (50 credit points)

Minors are a structured set of 4 units or 50 credit points and may be chosen from any field of study.The following minors are suggested for this course. Please also refer to the full list of available minors.

Elective units

Any of the following units may be undertaken.

Signature Series

A Swinburne education prepares you for life. That’s why we’ve developed the Swinburne Signature Series. It’s a suite of study opportunities that embody Swinburne’s ethos – of confidence, clarity and adventure. These opportunities give our students something extra; whether that’s a new perspective on the world through a Study Tour unit, an expanded sense of possibilities through our Innovation Minor, or a deeper understanding and respect for culture through our Indigenous Minor. Like Swinburne University itself, our Signature Series will grow and adapt to reflect the evolving issues of the day.

• Full-time study: 100 credit points/eight standard units of study per year
• Part-time study: 50 credit points/four standard units of study per year
• One credit point is equivalent to one hour of study per week per semester (including contact hours and private study)
• See the course planner for an example degree structure

Upon successfully completing the Bachelor of Media and Communication / Bachelor of Business, graduates will be able to:

• demonstrate knowledge, conceptual understanding, technical skills and expertise in the broad field of media and communication
• formulate arguments that draw on and critique the differences between relevant theories and evidence as they pertain to the field of media and communication
• exercise initiative and judgement in planning, problem-solving and decision-making in professional practice and/or scholarship, individually and in collaboration with others
• demonstrate critical analysis, creativity and problem-solving in relation to a range of media and communication activities and processes
• recognise and reflect on social, cultural, legal and ethical issues relating to media and communication industries in local and international contexts
• apply a broad understanding of an audience through interpreting and communicating ideas, problems and arguments in a range of media and communication contexts and formats, using the English language
• reflect critically on their performance and/or scholarship and use this to improve their own creative and productive outcomes
• apply research methodology relevant to the field of media and communication
• define and integrate theoretical principles applicable to business and apply those principles in a range of practices
• systematically review and critically evaluate research from a variety of sources in order to make informed judgements on options for innovatively solving a range of problems that arise in business contexts
• formulate creative solutions that are fit for purpose and demonstrate cognisance of the impact of business decisions on the triple bottom line
• coherently articulate a line of reasoning demonstrating cultural sensitivity and apply a framework to analyse and offer solutions to ethical dilemmas
• communicate a range of business arguments by evaluating and implementing alternative communication strategies as appropriate to the audience
• build on and continuously develop the intellectual independence to be critical and reflective learners, cognisant of new technologies
• work collaboratively in diverse groups.