Graduate Certificate of Digital Marketing Technologies

The Graduate Certificate of Digital Marketing Technologies will introduce you to cutting-edge digital marketing technology practices.

You’ll hone your digital skills using Adobe Experience Cloud, one of the premiere marketing software systems.

The curriculum incorporates current content from Adobe Digital Learning Services to ensure you are working with the very latest in technology.

The Adobe Experience Cloud is used by 12 of the top 20 ASX listed companies, and skills in this area are in high demand from industry.

You’ll graduate with a sought-after skillset and be well placed to take up digital marketing roles in a range of industries.

This course is suitable for those who are already working in marketing and want to build their digital skills, as well as technology experts who want to move into digital marketing technologies.

The Graduate Certificate of Digital Marketing Technologies is a postgraduate course with a focus on knowledge and skills in the technical aspects of digital marketing. The course focuses on measuring and tracking the online behaviours and preferences of customers (analytics and user data), personalisation and content targeting, search engine optimisation and search marketing, user experience design and customer journeys. There is an acknowledged shortage of industry practitioners with these skills, and it is anticipated that exposure to these skills and technologies will significantly enhance the employability of graduates.

Units of study

DIG60014 Web Development and Personalisation DIG60015 Search Marketing and Analytics DIG70001 User Experience Design and Customer Journeys DIG70002 Audience Segmentation and Cross Channel Campaigns atched exemptions are generally not granted for higher education outcome units.

Standard entryA recognised bachelor degree

Non-graduate special entry

• Minimum 3 years appropriate industry experience* or
• Completion or partial completion of an approved tertiary qualification (including Certificates, Diplomas, Advanced Diplomas, Associate Degrees and Degrees)Additional performance criteria and prerequisite requirements may also apply.

* Industry experienceDocuments substantiating industry experience need to be provided on company letterhead and clearly detail roles as well as duties and duration of posts held.

Students who successfully complete this course will be able to:

• analyse and synthesise complex information, problems and concepts by applying established theories and demonstrating technical skills in digital marketing practice
• apply knowledge and skills with responsibility and accountability for their own professional practice, individually and in collaboration with others
• evaluate digital marketing principles and techniques in adapting to global markets in a constantly changing networked economy
• predict emerging trends in networked content delivery and apply research methodologies to generate insight for reports and digital content
• plan, develop and evaluate digital content with channel-neutral and channel-specific variations through enterprise-level marketing technologies
• construct digital campaign strategies for delivering and refining content across a broad spectrum of digital contexts and environments.

The Swinburne Graduate Attributes signify that Swinburne intends that its teaching courses assist all its graduates to be:

• capable in their chosen professional, vocational or study areas
• entrepreneurial in contributing to innovation and development within their business, workplace or community
• effective and ethical in work and community situations
• adaptable and able to manage change
• aware of local and international environments in which they will be contributing.