Graduate Certificate of Marketing

Our Graduate Certificate of Marketing is co-created with industry partners to ensure you are learning from the people and industries shaping the landscape.

You’ll develop specialist marketing skills to enable you to develop appropriate strategies and tactics to lead in the fast-paced world of marketing.

The Graduate Certificate in Marketing focuses on the technical, practical and analytical skills required in marketing. The foundation units include design thinking, data analysis, consumer behaviour and digital marketing. The Graduate Certificate of Marketing can be a pathway to Masters degrees such as a Master of Marketing.

• Graduate Certificate of Marketing (GC-MKT)
• Graduate Diploma of Marketing (GD-MKT) ^
• Master of Marketing or

^ Students are unable to enrol directly into the Graduate Diploma of Marketing but it is available as an exit award.

To qualify for the award of Graduate Certificate of Marketing students must complete 50 credit points comprising:

• 4 core units of study

Units of study

Want to know more about the units that make up your course, how many units you need to complete, our recommended study sequence, and what your timetable looks like this year? Check out our Course Planner and get enrolled.

Students complete 4 core units (50 credit points)

ENT60009 Opportunity Discovery, Creativity and Design MKT60011 Data Empowered Marketing MKT60012 Consumer Behaviour MKT70017 Global Digital Marketing * Outcome units - m

Applicants are required to have one of the following:

• a bachelor degree (or higher award) in a related discipline from a recognised higher education institution or equivalent;

OR

• a recognised bachelor degree (or higher award) in any discipline PLUS a minimum of two years equivalent full-time relevant professional experience*

OR

• a minimum of three years equivalent full-time relevant professional experience*

reference to Faculty determined guiding principles. Applicants will be required to submit a curriculum vitae (CV) with their application. learning. Where relevant experience is used for the basis of admission, no further recognition for prior learning/credit can be granted on that

At completion of the Graduate Certificate of Marketing, graduates will be able to:

• Apply coherent and developed knowledge of marketing concepts in diverse contexts and applications using critical thinking
• Apply problem solving, design and decision making methodologies to identify and provide innovative solutions to complex problems with reference to established frameworks
• Communicate proficiently in professional practice to a variety of audiences, function as an effective member or leader of a team, and use the basic tools and practices of marketing within project work
• Demonstrate integrity, ethical conduct, accountability, respect and a developing awareness of professional practices and cultural norms in a global and sustainable context.

The Graduate Certificate of Marketing provides an avenue for graduates to gain specialist theoretical and practical knowledge in marketing, the major driver of revenue and profits for most organisations. The key vocational outcomes will lead to better job performance, together with potential new career opportunities in the marketing discipline.