Master of Marketing (Advanced)

Immerse yourself in the world of marketing and academic research with our Master of Marketing (Advanced).

You’ll dive into marketing theory and practice through a unique combination of coursework and research, one of the cornerstones of any solid marketing practice.

You will have the option to do additional electives to lead marketing departments towards success, or focus on your research components if you wish to continue on to a PhD in this field.

• Graduate Certificate of Marketing
• Graduate Diploma of Marketing (GD-MKT) ^
• Master of Marketing orMaster of Marketing (Advanced) (MA-AMKT) or

^ Students are unable to enrol directly into the Graduate Diploma of Marketing but it is available as an exit award.

A student cannot be awarded two masters level courses from the same nested suite.

To qualify for the award of Master of Marketing (Advanced), students must complete 200 credit points comprising:

• 10 core units (125 credit points)
• 6 elective units (75 credit points)

OR

• 10 core units (125 credit points)
• 2 research options (37.5 credit points)
• 3 elective units (37.5 credit points)

Units of study

Want to know more about the units that make up your course, how many units you need to complete, our recommended study sequence, and what your timetable looks like this year? Check out our Course Planner and get enrolled.

ENT60009 Opportunity Discovery, Creativity and Design MKT60006 Strategic and Entrepreneurial Marketing MKT60011 Data Empowered Marketing MKT60012 Consumer Behaviour MKT70017 Global Digital Marketing MKT70019 Branding and Creative Innovation MKT70020 Services Marketing and Customer Management MKT80010 Marketing Strategy and Planning MKT80015 Marketing Communications Agency * BUS80003 Research Methodology * Students to complete 3 elective units from the following list (37.5 credit points) ACC60002 Accounting Information and Managerial Decision Making SCM60002 Six Sigma Lean Green Belt MGT80003 Delivering Innovation and Other High Risk Strategies SCM80001 Innovation in Transport and Logistics SCM80002 Innovative Supply Chain Technologies ECO60003 Managerial Economics PRM60001 Project Management in Entrepreneurial Ventures ENT70012 Growth Management ENT70018 Entrepreneurial Mindset, New Ventures and Innovation ENT70019 Venture Planning FIN60004 Entrepreneurial Finance FIN60006 Frontiers in FinTech FIN70006 Banking and Insurance Risk Management FIN70007 Investments and Capital Markets FIN80014 Business Finance and Quantitative Analysis FIN80021 Applied Financial Services Project HRM60013 Employee Relations HRM60018 Human Resource Fundamentals HRM60019 Work and Organisational Behaviour HRM70012 Managing Workplace Diversity and Inclusion HRM70013 Strategic Human Resource Management HRM80015 Human Capital Analytics HRM80018 Leading Change HRM80019 Human Resource Consultancy Project INF70008 Business Analytics and Visualisation INF80007 Business Information Systems for a Rapidly Changing World INF80023 Managing IT Enabled Innovation and Transformation INF80045 Strategic Value of Business Technology INF80046 Managing Digital INF80047 Digital Intensive INF80048 Enterprise Architecture INF80049 Digital Business Risks INF80050 Blockchain: Business Models and Applications INF80051 Artificial Intelligence and Insights INF80052 Applied Technology Project LAW60005 Contracting with Corporations LAW70001 Compliance and Risk LAW80005 Applied Industry Corporate Governance Project LAW80006 Enterprise Governance LAW80008 Corporate Governance LAW80009 Governance Strategy and Leadership ORG60001 Leading SIP60001 Corporate Responsibility and Accountability SIP60002 Leadership for Social Impact SIP60003 Social Impact: Entrepreneurs and Social Innovation SIP60004 Social Investment and Philanthropy SIP70014 Evaluation and Impact Measurement SIP80015 Strategic Philanthropy SIP80017 Social Venture Development BUS70013 Business Innovation in Europe Study Tour BUS70014 Business Innovation in America Study Tour BUS70015 Business Innovation in Asia Study Tour BUS70016 Indigenous Study Tour: Supporting Economic Development Financial Management and Entrepreneurship (Fribourg) ## (25 credit points) Students complete the 10 core units (125 credit points) PLUS 2 Research units as listed below AND 3 Elective units (37.5 credit points) BUS80017 Quantitative Research Methods BUS80018 Qualitative Research Methods BUS80021 Business Research Thesis

* Outcome units - matched exemptions are generally not granted for Higher Education outcome units.

# Applied Projects Units - Students must have completed 75 credit points and may require an interview with the relevant Course Director.

## Study Tour Options - students need to discuss these options with their Course Director

• a recognised bachelor degree in any discipline, or
• successful completion of the Graduate Certificate of Marketing ** or
• completion of the Postgraduate Qualifying Program (International applicants only)

**Students without a recognised bachelor degree who are entering under this admission requirement must have five years equivalent full-time relevant professional experience. Full credit will be given for the units completed in the Graduate Certificate.

At completion of the Master of Marketing (Advanced), graduates will be able to:

• apply coherent and advanced knowledge of marketing concepts in diverse contexts and applications using critical thinking
• apply problem solving, design and decision making methodologies to identify and provide innovative solutions to complex problems with intellectual independence
• communicate proficiently in professional practice to a variety of audiences, function as an effective member or leader of a diverse team, and use advanced tools and practices of marketing within project work
• demonstrate professionalism, integrity, ethical conduct, professional accountability and a deep awareness of professional practices in a global and sustainable context
• apply marketing fundamentals to the analysis, design and operation of a business model using appropriate marketing methods and tools, applied in a variety of contexts
• reflect on and take responsibility for their own learning and self-management processes, and develop skills to review, reflect on and plan to improve their professional performance
• apply knowledge of research principles and methods to plan and execute a piece of research with some independence

The Swinburne graduate attributes signify that Swinburne intends that its teaching programs assist all its graduates to be:

• capable in their chosen professional, vocational or study areas and an ability to engage in critical enquiry
• entrepreneurial in contributing to innovation and development within their business, workplace or community
• effective and ethical in work, community situations and reasoning skills
• adaptable and able to manage change
• aware of local and international environments in which they will be contributing (e.g. socio-cultural, economic, natural).