Master of Marketing

With the rise of data, digital and other technology trends, the demand for those with postgraduate qualifications marketing is increasing.

Ensure you’re ahead of the changing business environment with our Master of Marketing, co-created with industry partners including Facebook, Isobar, Australia Post and Be Brands.

With our Master of Marketing, gain specialist knowledge to progress your career in an ever increasing digital and data driven environment. Marketing has become one of the most significant and powerful tools in the world of business and its study is relevant to all areas of business life. A knowledge of marketing can help individuals and business organisations understand how to use their resources to the best advantage in a changing environment.

The Master of Marketing forms the third stage in a nested suite of programs consisting of:

• Graduate Certificate of Marketing
• Graduate Diploma of Marketing (GD-MKT) ^
• Master of Marketing (MA-MKT) orMaster of Marketing (Advanced)

^ Students are unable to enrol directly into the Graduate Diploma however it is available as an exit award. (Not available by Admission)

A student cannot be awarded two masters level courses from the same nested suite.

To qualify for the award of Master of Marketing, students must complete 12 units of study (150 credit points) comprising:

• 9 core units (112.5 credit points)
• 3 Elective units (37.5 credit points)

Units of study

Want to know more about the units that make up your course, how many units you need to complete, our recommended study sequence, and what your timetable looks like this year? Check out our Course Planner and get enrolled.

Core Units

ENT60009 Opportunity Discovery, Creativity and Design MKT60006 Strategic and Entrepreneurial Marketing MKT60011 Data Empowered Marketing MKT60012 Consumer Behaviour * MKT70017 Global Digital Marketing * MKT70019 Branding and Creative Innovation MKT70020 Services Marketing and Customer Management MKT80010 Marketing Strategy and Planning MKT80015 Marketing Communications Agency Elective units Students to complete 3 elective units from the following list (37.5 credit points) ACC60002 Accounting Information and Managerial Decision Making SCM60002 Six Sigma Lean Green Belt MGT80003 Delivering Innovation and Other High Risk Strategies SCM80001 Innovation in Transport and Logistics SCM80002 Innovative Supply Chain Technologies ECO60003 Managerial Economics PRM60001 Project Management in Entrepreneurial Ventures ENT70012 Growth Management ENT70018 Entrepreneurial Mindset, New Ventures and Innovation ENT70019 Venture Planning FIN60004 Entrepreneurial Finance FIN60006 Frontiers in FinTech FIN70006 Banking and Insurance Risk Management FIN70007 Investments and Capital Markets FIN80014 Business Finance and Quantitative Analysis FIN80021 Applied Financial Services Project HRM60013 Employee Relations HRM60018 Human Resource Fundamentals HRM60019 Work and Organisational Behaviour HRM70012 Managing Workplace Diversity and Inclusion HRM70013 Strategic Human Resource Management HRM80015 Human Capital Analytics HRM80018 Leading Change HRM80019 Human Resource Consultancy Project INF70008 Business Analytics and Visualisation INF80007 Business Information Systems for a Rapidly Changing World INF80023 Managing IT Enabled Innovation and Transformation INF80045 Strategic Value of Business Technology INF80046 Managing Digital INF80047 Digital Intensive INF80048 Enterprise Architecture INF80049 Digital Business Risks INF80050 Blockchain: Business Models and Applications INF80051 Artificial Intelligence and Insights INF80052 Applied Technology Project LAW60005 Contracting with Corporations LAW70001 Compliance and Risk LAW80005 Applied Industry Corporate Governance Project LAW80006 Enterprise Governance LAW80008 Corporate Governance LAW80009 Governance Strategy and Leadership ORG60001 Leading SIP60001 Corporate Responsibility and Accountability SIP60002 Leadership for Social Impact SIP60003 Social Impact: Entrepreneurs and Social Innovation SIP60004 Social Investment and Philanthropy SIP70014 Evaluation and Impact Measurement SIP80015 Strategic Philanthropy SIP80017 Social Venture Development BUS70013 Business Innovation in Europe Study Tour BUS70014 Business Innovation in America Study Tour BUS70015 Business Innovation in Asia Study Tour BUS70016 Indigenous Study Tour: Supporting Economic Development

Financial Management and Entrepreneurship (Fribourg) (25 credit points) ##

* Outcome units - matched exemptions are generally not granted for Higher Education outcome units.

# Applied Projects Units - Students must have completed 75 credit points and may require an interview with the relevant Course Director.

## Study Tour Options - students need to discuss these options with their Course Director

• a recognised bachelor degree in a related discipline or
• a recognised bachelor degree in any discipline PLUS a minimum of two years equivalent full-time relevant professional experience* or
• successful completion the Graduate Certificate of Marketing ** or
• completion of the Postgraduate Qualifying Program PLUS either previous Higher Education Study in a related discipline or
• a minimum of two two years equivalent full-time relevant professional experience* (International applicants only)

*Relevant professional/managerial experience and evidence of academic capability will be determined by the Faculty PVC (or delegate) with reference to Faculty determined guiding principles. Applicants will be required to submit a curriculum vitae (CV) with their application. Documents substantiating relevant experience are required, clearly detailing roles and duration, as well as evidence of formal and non-formal learning. Where relevant experience is used for the basis of admission, no further recognition for prior learning/credit can be granted on that basis.

**Students entering under this admission requirement will be given full credit for the units completed in the Graduate Certificate.

At completion of the Master of Marketing, graduates will be able to:

• apply coherent and advanced knowledge of marketing concepts in diverse contexts and applications using critical thinking
• apply problem solving, design and decision making methodologies to identify and provide innovative solutions to complex problems with reference to established frameworks
• communicate proficiently in professional practice to a variety of audiences, function as an effective member or leader of a diverse team, and use advanced tools and practices of marketing within project work
• demonstrate integrity, ethical conduct, accountability, respect and a broad awareness of professional practices and cultural norms in a global and sustainable context
• apply marketing fundamentals to the analysis, design and operation of a business model using appropriate marketing methods and tools
• reflect on and take responsibility for their own learning and self-management processes, and develop skills to review, reflect on and plan to improve their professional performance
• apply knowledge of research principles and methods to plan and execute a piece of research with some independence.

The Swinburne graduate attributes signify that Swinburne intends that its teaching programs assist all its graduates to be:

• capable in their chosen professional, vocational or study areas and an ability to engage in critical enquiry
• entrepreneurial in contributing to innovation and development within their business, workplace or community
• effective and ethical in work, community situations and reasoning skills
• adaptable and able to manage change
• aware of local and international environments in which they will be contributing (e.g. socio-cultural, economic, natural).