BACHELOR OF BUSINESS (SPORTS MANAGEMENT)

Torrens University Australia

About

This course is a direct pathway into the Master of Business Administration (Sports Management) which is delivered through an Australian-only exclusive partnership with the Escuela Universitaria Real Madrid Universidad Europea.

The course is delivered by a mix of world leading industry experts alongside academics and includes a two-week placement at the Escuela Universitaria Real Madrid Universidad Europea School

Structure

The Bachelor of Business (Sports Management) course structure is three years (240 credit points) in duration (standard full-time). 8 subjects (10 credit points each) per year are deemed a standard full-time load. Students can fast track the completion of the degree by taking 4 subjects (40 credit points) per trimester over six trimesters. Business subjects only to be delivered at Melbourne and Brisbane campus locations. All Sport specialisms and electives to be delivered entirely online for Melbourne and Brisbane delivery locations.

LEVEL 100

  • Business Communications
  • Customer Experience Management
  • Understanding People and Organisations
  • Marketing Fundamentals
  • Elective Units
  • Human Resource Management
  • Introduction to PR Writing
  • Consumer Behaviour
  • Integrated Marketing Communications
  • Understanding Public Relations
  • Event Concepts and Design

LEVEL 200

  • The Business Environment
  • Accounting for Decision Making
  • Elective Units
  • Business-2-Business Marketing
  • Sports Events
  • Wedding Planning
  • Digital Marketing Communications
  • Marketing and Audience Research
  • Corporate Communications
  • Advanced PR Writing
  • Content Creation for Social Media
  • Event Venue Management
  • Event Management and Operations
  • Creative Thinking and Innovation
  • Project Management

LEVEL 300

  • Organisational Creativity and Innovation
  • Ethics and Sustainability
  • Elective Units
  • Commercial Modelling for Events
  • Marketing Strategy
  • International Public Relations
  • Event Policy and Strategy

SPECIALISM SUBJECTS

  • Industry Consulting project
  • Sport Consulting Project
  • SPO101 Introduction to Sports Management
  • Health and Advocacy Strategies
  • Managing Sport Facilities
  • Managing Teams
  • Sports Law
  • SPO102 Sports Marketing

ADDITIONAL ELECTIVES

  • Quanitative Management
  • Managing Organisations in a Global Context
  • Principles of Economics
  • Business Law
  • Management, Leadership, and Professional Practice
  • Business Information Systems

Learning outcomes

  • Analyse socio-cultural issues of sporting organisations
  • Identify business opportunities for sports organisations
  • Recognise the role sports plays in developing communities
  • Examine the role governance bodies play in the regulation of sports
  • 320 hours of practical work placement

Institution