BACHELOR OF BUSINESS

This degree will give you the skills you need to research, critically analyse and create strategic business and marketing plans that will identify strategic business opportunities.

Plus, you have the opportunity to take a broad range of electives in marketing, public relations, events, tourism and hospitality so that you can design your degree based on your interests and what career you want in the future.

Additionally, students must complete a subject, Industry Consulting Project – to experience a business environment first hand and gain practical skills to complement their theoretical knowledge.

We will support students in their responsibility to find an industry placement(s).

Students will graduate with invaluable work experience, a built-in professional network and a serious competitive advantage to easily transition from University into the workforce.

100 LEVEL

• Core Units
• Business Communications
• Customer Experience Management
• Understanding People and Organisations
• Marketing Fundamentals
• Elective Units
• The Tourist Experience
• Exploring Gastronomy
• Front Office Operations
• Introduction to Tourism, Hospitality, and Events
• Introduction to Human Resource Management
• Place, Culture, and Destination Management
• Integrated Marketing Communications
• Understanding Advertising
• Introduction to PR Writing
• Consumer Behaviour
• SPO102 Sports Marketing
• Introduction to Sport Management
• Understanding Public Relations
• Event Concepts and Design
• Introduction to Events

200 LEVEL

• Core Units
• The Business Environment
• Accounting for Decision Making
• Elective Units
• Project Management in Tourism
• Food and Beverage Management
• Tour Operations
• Business-2-Business Marketing
• Sports Events
• Digital Marketing Communications
• Marketing and Audience Research
• Managing Sport Facilities
• Managing Teams
• Sports Law
• Corporate Communications
• Advanced PR Writing
• Content Creation for Social Media
• Event Management and Operations
• Project Management

300 LEVEL

• Core Units
• MGT604 Strategic Management
• Industry Consulting project
• Business Consulting Project
• Ethics and Sustainability
• Organisational Creativity and Innovation
• Elective Units
• Airline Management
• Destinations Management
• Resort & Spa Management
• Social Enterprise
• Sports Consulting Project
• Public Relations Strategy Project
• Events Consulting Project
• Brand and Product Management
• Marketing Strategy
• Health and Advocacy Strategies
• Events Policy and Strategy
• International Marketing
• Digital Marketing

ADDITIONAL ELECTIVE UNITS

• Management, Leadership, and Professional Practice

• Research, analyse and interpret business environments
• Identify business opportunities
• Strategic business and marketing plans
• Critical thinking skills
• 320 hours of practical work placement