BACHELOR OF BUSINESS (EVENT MANAGEMENT)

Torrens University Australia

About

Learn about marketing & public relations, event policy, strategy, logistics and risk, consumer behaviour, applied finance and business law.

As a part of this degree you will also gain industry skills in project, strategic and event management and gives you the option to specialise in hospitality, tourism, marketing, public relations and advertising.

Structure

The Bachelor of Business (Event Management) consists of 8 subjects (10 credit points each) per year. Students can fast track the completion of the degree by taking 4 subjects (40 credit points) per trimester over six trimesters. Core Business subjects only to be delivered at Melbourne and Adelaide campus locations. All Events specialisms and electives to be delivered entirely online for Melbourne and Adelaide delivery locations.

YEAR 1

  • Core Units
  • Business Communications
  • Customer Experience Management
  • Understanding People and Organisations
  • Marketing Fundamentals
  • Special Units
  • Events Concepts and Design
  • Elective Units
  • Human Resource Management
  • Introduction to PR Writing
  • Consumer Behaviour
  • Integrated Marketing Communications
  • SPO102 Sports Marketing
  • Introduction to Sport Management
  • Understanding Public Relations

YEAR 2

  • Core Units
  • The Business Environment
  • Accounting for Decision Making
  • Special Units
  • Event Venue Management
  • Event Management and Operations
  • EVT202A - Creative Thinking and Innovation
  • Elective Units
  • Business-2-Business Marketing
  • Sports Events
  • Wedding Planning
  • Digital Marketing Communications
  • Marketing and Audience Research
  • Managing Sport Facilities
  • Managing Teams
  • Sports Law
  • Corporate Communications
  • Advanced PR Writing
  • Content Creation for Social Media
  • Project Management

YEAR 3

  • Core Units
  • Ethics and Sustainability
  • Organisational Creativity and Innovation
  • Specialisation (Core) Units
  • Industry Consulting project
  • Events Consulting Project
  • Events Policy and Strategy
  • Elective Units
  • MGT604 Strategic Management
  • Marketing Strategy
  • Health and Advocacy Strategies
  • International Public Relations

ADDITIONAL ELECTIVES

  • Quantitative Management
  • Managing Organisations in a Global Context
  • Principles of Economics
  • Management, Leadership, and Professional Practice
  • Business Information Systems

Learning outcomes

  • Events policy and strategy
  • Creative thinking and innovation
  • Event management

Institution