BACHELOR OF BUSINESS (MARKETING)

Develop business skills to engage and influence valuable customers, develop brand loyalty and execute strategic marketing campaigns.

Examine the role that marketing plays in the success of contemporary organisations and examine the industry’s trends, responsibilities, needs and opportunities.

This degree has been developed in consultation with the Australian Marketing Institute (AMI) to ensure our students are taught the most relevant and up to date information.

Full-time course structure is three years (240 credit points). Eight core subjects (10 credit points each) per year is deemed a normal full time load. Students can fast-track the completion of the degree by taking 4 subjects (40 credit points) per trimester over six trimesters.

YEAR 1

• Core Units
• Business Communications
• Customer Experience Management
• Understanding People and Organisations
• Marketing Fundamentals
• Elective Units
• Consumer Behaviour
• Integrated Marketing Communications
• SPO102 Sports Marketing
• Introduction to Sport Management
• Event Concepts and Design
• Introduction to Events
• Event Concepts and Design

YEAR 2

• Core Units
• The Business Environment
• Accounting for Decision Making
• Elective Units
• Consumer Behaviour
• Integrated Marketing Communications
• SPO102 Sports Marketing
• Introduction to Sport Management
• Event Concepts and Design
• Introduction to Events

YEAR 3

• Core Units
• Ethics and Sustainability
• Organisational Creativity and Innovation
• Special Units
• Industry Consulting project
• Marketing Consulting Project
• Marketing Strategy
• Digital Marketing Communications
• Marketing and Audience Research
• Business – 2 – Business Marketing
• Consumer Behaviour
• Integrated Marketing Communications
• Elective Units
• MGT604 Strategic Management
• Marketing Strategy
• Health and Advocacy Strategies
• Events Policy and Strategy

NON-SPECIALISM ELECTIVES

• Sports Events
• Brand and Product Management
• Human Resource Management
• Wedding Planning
• Understanding Advertising
• International Marketing
• Project Management

• Graduate job-ready with hundreds of industry placement hours
• Use your skills to secure entry to mid-level business support or management roles, and support to start your own business