DIPLOMA OF BUSINESS

Torrens University Australia

About

This course will teach you how to research, analyse and interpret the domestic and international business environments.

Critical thinking skills are used to create strategic business and marketing plans and identify strategic business opportunities.

Graduates will receive course credits to pathway into the Bachelor of Business programs, which means you could shave up to one year of study time off the degree.

Structure

The Diploma of Business consists of 8 subjects: 4 core subjects and 4 elective subjects. You should choose a minimum of 2 electives from 100 level subjects; the remaining 2 electives can be taken from levels 100, 200 or 300.

CORE UNITS

  • Business Communications
  • Customer Experience Management
  • Understanding People and Organisations
  • Marketing Fundamentals

100 LEVEL

  • Elective Units
  • The Tourist Experience
  • Exploring Gastronomy
  • Front Office Operations
  • Introduction to Human Resource Management
  • Place, Culture and Destination Management
  • SPO101 Introduction to Sports Management
  • Understanding Advertising
  • Introduction to Tourism, Hospitality and Events
  • Introduction to PR Writing
  • Consumer Behaviour
  • Integrated Marketing Communications
  • SPO102 Sports Marketing
  • Understanding Public Relations
  • Event Concepts and Design
  • Introduction to Events

200 LEVEL

  • Elective Units
  • Project Management in Tourism
  • Food and Beverage Management
  • Tour Operations
  • Business-2-Business Marketing
  • Sports Events
  • Digital Marketing Communications
  • Marketing and Audience Research
  • Managing Sport Facilities
  • Managing Teams
  • Sports Law
  • Corporate Communications
  • Advanced PR Writing
  • Content Creation for Social Media
  • Event Management and Operations
  • Project Management

300 LEVEL

  • Elective Units
  • Airline Management
  • Destinations Management
  • Social Enterprise
  • Sports Consulting Project
  • Resort and Spa Management
  • Public Relations Strategy Project
  • Events Consulting Project
  • Brand and Product Management
  • Marketing Strategy
  • Health and Advocacy Strategies
  • Event Policy and Strategy
  • International Marketing
  • Digital Marketing

ADDITIONAL ELECTIVES

  • Management, Leadership, and Professional Practice

Learning outcomes

  • Core business knowledge and skills
  • Research, analyse and interpret business environments
  • Critical thinking skills
  • Strategic business and marketing plans

Institution