DIPLOMA OF MARKETING

Our Diploma of Marketing is designed to integrate theory, practice and connection with each of these themes in turn representing distinct modes of thinking, enquiry and knowledge acquisition in relation to marketing.

Students explore underpinning theoretical constructs that inform marketing practice;

students engage in practice both in simulated marketing workplace roles and in operating businesses;

and they reflect on feedback from industry mentors and assessors.

To be awarded the Diploma of Marketing students will need to complete 80 credit points over 8 subjects which comprises of 6 subjects at 100 level and 2 subjects at 200 level. All subjects are CORE, there are no elective subjects

CORE UNITS

• Understanding People and Organisations
• Business Communications
• Business-to-Business Marketing
• Integrated Marketing Communications
• Understanding Advertising
• Marketing and Audience Research (Pre-Requisite: MKT101A, STAT201A)
• Consumer Behaviour
• Marketing Fundamentals

• General marketing knowledge
• Practical marketing workplace skills
• Understanding the role of marketing in organisations
• Examine industry trends, responsibilities, needs and opportunities
• Understanding of ethics