BACHELOR OF BUSINESS (TOURISM MANAGEMENT)

The course aims to develop graduates with attitudes of intellectual curiosity, independent thinking, a commitment to lifelong learning, and to be ethical, reflective professional practitioners.

Graduates may find a range of career pathways and employment opportunities related to their area of expertise and use their acquired skills to develop successful business practice.

The proposed course structure will prepare graduates for, and provide pathway opportunities to, further academic and professional study.

YEAR 1 SUBJECTS

• The Tourist Experience
• Introduction to Tourism, Hospitality, and Events
• Elective 1
• Place, Culture, and Destination Management
• Customer Experience Management
• Understanding People and Organisations
• Business Communications
• Marketing Fundamentals

YEAR 2 SUBJECTS

• Elective 2
• Product Management in Tourism
• The Business Environment
• Accounting for Decision Making
• Product Distribution and Revenue Management
• Global Innovation and Trends
• Industry Practicum 1 and 2

YEAR 3 SUBJECTS

• Elective 4
• Elective 5
• Tourism Strategies, Planning and Policy
• Sustainability and Resource Management
• Tourism Entrepreneurship
• Ethics and Sustainability
• Organisational Creativity and Innovation
• Risk and Crisis Management

ELECTIVE

• Exploring Gastronomy
• Front Office Operations
• Business-2-Business Marketing
• Build Your Personal Brand
• Lean Business Start Up
• ROP201 Restaurant Operations 2 (Pre-req: ROP101)
• ROP101 Restaurant Operations 1
• Festivals and Special Events
• MICE Management
• Sports Events
• MGT604 Strategic Management
• Human Resource Management
• Wedding Planning
• Hospitality Entrepreneurship - HOTS
• Introduction to PR Writing
• Marketing Strategy
• International Public Relations
• Events Policy and Strategy
• Digital Marketing Communications
• Marketing and Audience Research
• Managing Sport Facilities
• Corporate Communications
• Advanced PR Writing
• Content Creation for Social Media
• Event Venue Management
• Consumer Behaviour
• Integrated Marketing Communications
• SPO102 Sports Marketing
• Introduction to Sport Management
• Understanding Public Relations
• Project Management
• Understanding Advertising
• TOU303A - Airline Management
• TOU302A - Destinations Management
• HOS302A - Resort and Spa Management
• HOS203A - Food and Beverage Management
• TOU202A - Tour Operations

• Business and Management Principles
• HR management and leadership
• Places, Culture and Destination Management
• Customer experience Management