ASSOCIATE DEGREE IN HOSPITALITY MANAGEMENT

William Blue’s Hospitality Management courses introduces you to hospitality concepts, allowing you to discover business and management principles, and provide you with the knowledge, attributes, skills and experience of hospitality operations.

As a graduate, you will have the opportunity for an exciting role in many areas of the hospitality industry.

If you love people, a hospitality career could be just what you are looking for – this program gives you a taste of what a hospitality career has to offer.

YEAR 1

• Core Units
• Front Office Operations
• Exploring Gastronomy
• Introduction to Tourism, Hospitality and Events
• Customer Experience Management
• Understanding People and Organisations
• Business Communications
• Marketing Fundamentals
• Elective Units
• Introduction to Event Risk and Compliance (Pre-req: THE101)
• The Tourist Experience (Pre-req: THE101)
• Place, Culture, and Destination Management
• Restaurant Operations 1
• Human Resource Management
• Understanding Advertising
• Introduction to PR Writing
• Consumer Behaviour
• Integrated Marketing Communications
• SPO102 Sports Marketing
• Introduction to Sport Management
• Understanding Public Relations
• Build Your Personal Brand

YEAR 2

• Core Units
• Accounting for Decision Making
• Product Distribution and Revenue Management
• Global Innovation and Trends
• Industry Practicum 1 and 2
• The Business Environment
• Elective Units
• Sales & Negotiation Strategies
• Tour Operations
• MICE Management (Pre-req: INP202)
• Advanced PR Writing (Pre-req: PRN102A)
• Business-2-Business Marketing
• Entrepreneurial Financing
• Sports Events
• Wedding Planning
• Digital Marketing Communications
• Marketing and Audience Research
• Managing Sport Facilities
• Corporate Communications
• Content Creation for Social Media
• Event Venue Management
• Project Management

• Management of service contexts in a global environment
• HR management and leadership
• Marketing fundamentals
• Business accounting