BACHELOR OF BUSINESS (ENTREPRENEURSHIP)

Develop an understanding of the precepts of innovation and apply them to solving diverse entrepreneurial challenges that come with new ventures and established organisations.

Strengthen your entrepreneurial mindset that incorporates creativity, innovation, and research and analytical capabilities.

Acquire the skills to recognise market trends, leverage potential business opportunities, negotiate contracts, and obtain new venture financing.

Learn to apply lean principles – eliminating anything that does not add value to the customer - to develop a business concept and business plan.

Full-time course structure is three years (240 credit points). Eight core subjects (10 credit points each) per year is deemed a normal full time load. Students can fast-track the completion of the degree by taking 4 subjects (40 credit points) per trimester over six trimesters.

YEAR 1

• Core Units
• Business Communications
• Understanding People and Organisations
• Customer Experience Management
• Marketing Fundamentals
• Special Units
• Venture Ideation
• Introduction to Entrepreneurship
• Elective Units
• SPO101 Introduction to Sports Management
• Introduction to PR Writing
• Consumer Behaviour
• Integrated Marketing Communications
• SPO102 Sports Marketing
• Introduction to Sport Management
• Understanding Public Relations
• Event Concepts and Design
• Introduction to Events

YEAR 2

• Core Units
• The Business Environment
• Accounting for Decision Making
• Special Units
• Marketing for Entrepreneurs
• Entrepreneurial Financing
• Sales and Negotiation Strategies
• Elective Units
• Sports Events
• Wedding Planning
• Digital Marketing Communications
• Marketing and Audience Research
• Business – 2 – Business Marketing
• Managing Sport Facilities
• Managing Teams
• Sports Law
• Corporate Communications
• Advanced PR Writing
• Content Creation for Social Media
• Event Financing and Sponsorship
• Event Venue Management
• Event Management and Operations

YEAR 3

• Core Units
• Ethics and Sustainability
• Organisational Creativity and Innovation
• Special Units
• Business Industry Placement
• Entrepreneurship Consulting Project
• Lean Business Start Up
• Elective Units
• MGT604 Strategic Management
• Marketing Strategy
• Health and Advocacy Strategies
• International Public Relations

ADDITIONAL ELECTIVES

• Management, Leadership & Professional Practice
• Quantitative Management
• Management and Cost Accounting (A)
• Financial Accounting (A)
• Principles of Economics
• Principles of Accounting
• Business Law
• Business Information Systems

• Graduate job-ready with hundreds of industry placement hours
• Use your skills to start your own business, or obtain innovative roles in creative companies