Bachelor of Marketing & Public Relations

Communicating with clients and stakeholders through marketing and public relations campaigns requires clarity, currency and knowledge of companies and organisations.

This is particularly the case in a constantly changing landscape where consumers are becoming more discerning and demanding and do not hesitate to publicly articulate their opinions and experiences through social media channels.

With traditional methods of marketing communications becoming less effective, the rise of digital formats has opened new and exciting methods of corporate communication.

Our Bachelor of Marketing & Public Relations program equips you with the practical and analytical skills to proactively engage with all stakeholders and promote any business.

Three Core Curriculum courses

• Introduction to Philosophy
• Introduction to Theology
• Ethics

Eight Business foundation courses

• Accounting
• Business Communication
• Business Information Technology
• Business Law
• Economics
• Principles of Management
• Principles of Marketing
• Quantitative Methods for Business

Eleven Marketing & Public Relations courses

• Consumer Behaviour
• Corporate Public Relations
• Events Management
• Integrated Marketing Communications
• International Marketing
• Introduction to Public Relations
• Issues and Crisis Management
• Marketing Research
• Professional Writing
• Social Media
• Strategic Marketing

One Marketing & Public Relations elective course

You may choose one of the following:

• Change Management
• Innovation and Entrepreneurship
• Services Marketing (preferred elective)

Full details of the program requirements are contained in the Program Regulations.

More information about the courses can be found at the course descriptions page.

Academic requirements for this program are outlined below. In addition, to be eligible for admission, all applicants need to satisfy minimum requirements outlined at admission requirements. These include those relating to age and English Language Proficiency. We also consider your application more broadly – your non-academic achievements (such as any previous leadership roles, volunteering, work, church and/or community involvement) as well as personal qualities - your aspirations and interests and your capacity to complete your chosen program.

Applicants with recent Secondary Education:

• Indicative ATAR of 70 with a score of 50+ in ATAR English, ATAR Literature or ATAR English as an Additional Language or Dialect (EALD)
• OR
• Minimum International Baccalaureate (IB) score of 24
• OR
• Completed AQF Certificate IV or higher in a relevant discipline, from an accredited provider such as TAFE or a Registered Training Organisation (RTO) with a score of 50+ in ATAR English, ATAR Literature or ATAR English as an Additional Language or Dialect (EALD).

Applicants with Higher Education Study

• Other university studies completed at undergraduate level or higher, a minimum of 4 successfully completed subjects;
• OR
• Successful completion of the Notre Dame Tertiary Pathway Program or of another Enabling Program at a level deemed sufficient by the University;

Applicants who have successfully completed subjects at another University, which are relevant to the selected program of study, may be eligible for Advanced Standing.

Applicants with Vocational Education and Training (VET) study

• Completed AQF Certificate IV or higher in a relevant discipline, from an accredited provider such as TAFE or a Registered Training Organisation (RTO).

Applicants with Work and Life Experience

Applicants who left secondary education more than two years previously and who have not undertaken VET or higher education study since then, but with relevant work and life experience. Such experience may include, but is not limited to:

• STAT scores of at least 135 in the Multiple Choice section and 140 in the Written English section are required
• OR
• Mature-age completion of two Year 12 WACE or HSC exams with a resulting ATAR of 70 or above
• OR
• Western Australian Certificate of Education (WACE) or equivalent results if these have been completed within the last 5 years.

Please note: all applicants must be of school leaving age or older to apply.