Bachelor of Media and Communications

This course provides up-to-date knowledge of the rapidly changing field of media and communications.

It includes film studies, from Australian cinema to Hollywood;

television studies;

news media;

children's media;

advertising;

digital and social media;

screen adaptations;

creative and professional writing;

and publishing and editing.

Students choose to major in 'Media and Culture' or 'Writing and Publishing'.

The course develops skills in media research, writing and digital communications, which are relevant to further studies and today's changing workplaces.

Course Aims

This course equips students with broad and coherent knowledge and skills in the rapidly changing field of media and communications. Students may choose a 'Media and Culture' or 'Writing and Publishing' major. They learn methods and techniques of film studies, television studies, news media, digital and social media, adaptation, creative and professional writing, and editing and publishing. The course enables students to apply knowledge and skills in professional work or further studies in media and communications.

Learning Outcomes

Upon completion of this course, students will be able to: demonstrate coherent and in-depth knowledge of the disciplinary field of media and communications across local and global contexts, including the practices, languages, forms, materials, technologies and techniques studied in this field; demonstrate knowledge and applied understanding of the disciplinary methods of media and communications, including its rationales, themes, concepts, theories and interdisciplinary dimensions; identify and apply appropriate research methods for gathering, interpreting, analysing and evaluating ideas and information from a variety of sources, and for developing and synthesising knowledge; select and use appropriate communication technologies, forms, styles and techniques to investigate problems and present ideas and arguments coherently for specific purposes and types of intended audience; adapt and apply knowledge and skills with initiative, to plan and develop projects, solve problems and make decisions in scholarship and/or professional practice; and work independently and collaboratively, with an understanding of social, cultural and ethical contexts in further learning and professional practice related to media and communications.

Graduate Attributes

Knowledge of a Discipline The course equips students with advanced knowledge and skills in the interdisciplinary field of Media and Communication Studies and its underlying principles, concepts and methods. Students develop the skills needed to analyse and contribute to local, national and international practices of media representation and communications, with an understanding of diverse cultural contexts and perspectives. Communication Skills The course develops advanced skills of writing, reading, listening and communicating ideas and arguments in diverse genres and contexts, and in forms ranging from print and screen to convergent digital media. Problem Solving The course enables students to identify, investigate and solve problems independently by exercising cognitive and technical skills of critical thinking, analysis and judgement. Information Literacy Students graduate from this course with a demonstrated ability to gather, analyse and evaluate information and ideas from a wide range of sources. Ethical Conduct and Social Responsibility The study of media representations, cultural perspectives and communication ethics provides students with a basis for ethical conduct and socially responsible participation in further learning and professional practice. Lifelong Learning The attainment of disciplinary knowledge and skills in media and communications provides graduates with the capacity for independent lifelong learning. Independence and Collaboration The course provides students with the opportunity to learn and apply constructive principles of team work and social interaction in diverse social contexts of communication. Students also engage in independent study throughout the course.