International Master of Business Administration (Advertising and Brand Management)
University of South Australia
About
Are you an early-career professional looking to progress your career in an international business context?
This degree will develop your knowledge of the global business environment and enable you to maximise your career development opportunities and employment prospects.
You will benefit from a range of experience-based learning opportunities, including overseas study and business mentoring by a senior business leader through the Executive Partners Program.
You will learn about business strategy, international trade, global marketing and international human resource management with a focus on the design and planning of effective media, and brand management strategy.
You will graduate with the knowledge and skills to address complex digital media issues, design successful marketing and branding strategies, and the expertise to accelerate your career as a business professional in an international context.
Structure
| Course name | Area and cat no | Units | Reference | Rules |
|---|---|---|---|---|
| BUSINESS CORE COURSES | ||||
| Marketing Management | MARK 5025 | 4.5 | Note(s): 3 | Rule(s): 3 |
| Accounting for Management M | ACCT 5011 | 4.5 | Rule(s): 3 | |
| Economic Principles for Business | ECON 5020 | 4.5 | Rule(s): 3 | |
| Global Business Environment | BUSS 5300 | 4.5 | Rule(s): 3 | |
| PROGRAM CORE COURSES | ||||
| Fundamentals of Data Analytics for Business | INFS 5130 | 4.5 | ||
| Managing the Global Workforce | BUSS 5302 | 4.5 | ||
| People, Leadership and Performance | BUSS 5114 | 4.5 | ||
| ADVERTISING AND BRAND MANAGEMENT SPECIALISATION | ||||
| Advertising: Theory and Practice | MARK 5024 | 4.5 | ||
| eMarketing | MARK 5080 | 4.5 | ||
| Advertising: Planning and Buying Media | MARK 5079 | 4.5 | ||
| Brand Management | MARK 5031 | 4.5 | ||
| Specialisation Elective | 4.5 | Note(s): 1 | ||
| Specialisation Elective | 4.5 | Note(s): 1 | ||
| BUSINESS ELECTIVES | ||||
| Elective | 4.5 | Note(s): 2 | Rule(s): 6 | |
| Professional Consulting Project | BUSS 5434 | 4.5 | Note(s): 4 | |
| OR | ||||
| Business Practicum G | BUSS 5396 | 4.5 | Note(s): 4 | |
| International Business: Strategy and Ethics | BUSS 5034 | 4.5 | Rule(s): 4 |
Entry requirements
Entry requirements
Applicants are required to have one of the following:
- A completed bachelor degree* from a recognised higher education institution or equivalent; or
- A completed graduate diploma* from a recognised higher education institution; or
- A completed graduate certificate* from a recognised higher education institution.
Applicants who have:
- completed a bachelor degree in a business discipline; or
- completed a bachelor degree which includes a major in business, commerce, marketing or management; or
- completed a graduate certificate in a business discipline,
Learning outcomes
This degree comprises 16 courses and several electives. You will start with seven core courses common to all specialisations in the International MBA. Through these you will develop advanced skills and expertise in areas of international management including:
- the global business environment
- people leadership and performance
- economic principles for business
- issues in international trade
You will then move into your specialisation studying areas such as e-Marketing, advertising and brand management. You will also complete your study with a capstone course in strategy and ethics.
For each course you study, you will need to allocate time for various classes such as lectures, tutorials, workshops, seminars and practicals. Plus you will need additional hours to study in your own time to complete assignments, readings and projects and contribute to online discussion forums. So as a general rule, if you are studying full-time you would need to allocate 12 – 26 hours of study when at university and 14 – 28 hours of independent study per week.
Your studies at UniSA will incorporate both practical, professionally-focused and research-based learning, so assessment types will vary. You can expect them to include:
Placements and internships bridge the gap between study and work. Our connections to industry create opportunities for you to grow. These experiences build confidence in the business world and give you a competitive edge.
Executive Partners Program
Have you ever considered having a business mentor? As part of your studies, you can apply for our Executive Partners Program.
This is a unique opportunity for our postgraduate students to engage with highly successful industry executives to enhance their studies and career. Our Executive Partners are either active, semi-retired or recently retired business professionals who have a wealth of knowledge and want to help you achieve your goals.
Your career
With an International Master of Business Administration you will be equipped to pursue an international business career worldwide. You could consider foreign affairs, international trade, a multinational organisation or consulting. An International MBA is a perfect vehicle for career progression, such as a move into project management, marketing management, brand management, advertising management or specialist global business management.
Applying to study with us:
- go to the top of this page and make note of the relevant SATAC code (see below) then click Apply
- you will be redirected through to the SATAC website to continue your application
You may be eligible for Advanced Standing. When applying through SATAC, please refer to the codes below. If you are uncertain about your eligibility, please include more than one SATAC code in your list of application preferences.
- 2 years - SATAC CODE 4CM213
- 1.5 years - SATAC CODE 4CM214
What is Advanced Standing?
Advanced Standing for previous studies means you can complete the requirements of this qualification in less than 2 years. You can apply if you have successfully completed one of these (please see entry requirements for further details):
- a bachelor degree in a business discipline
- a bachelor degree which includes a major in business, commerce, marketing or management
- a graduate certificate in a business discipline
Our campuses have fantastic facilities including modern lecture theatres, libraries, workshops, laboratories, tech zones, and areas that simulate real work environments. You’ll also find student gyms and campus sport activities to keep you active. We also offer flexible study options, with online resources available for accessing lecture recordings, virtual classrooms, library resources and learning support.
Adelaide has a variety of accommodation options to suit different requirements and budgets. Options include dedicated student accommodation or private rentals. See our long-term accommodation pages for plenty of options. If you need somewhere to live, our new student accommodation by urbanest is on Bank Street in Adelaide’s lively cultural precinct, a perfect location for students. It is within easy reach of UniSA’s city and metropolitan campuses, Rundle Mall shopping, the Central Market, Chinatown, and the West End’s vibrant nightlife. It is also across the road from the Adelaide train station, and on bus and tram routes.
The Business Student Hub is a convenient, central support service for business students, from first year through to graduation. The team provides expert advice on study options, elective choices and any academic difficulties. It also helps with referrals to support services across the University. The Business Student Hub is there to facilitate your life at university, so you get the most out of your UniSA experience.
Our student support services will make your life at university easier. We want you to be successful, and if you need help, we're here to assist. We provide a full range of support services, including:
We have six campuses in metropolitan and regional areas, each with advanced facilities including modern lecture theatres, libraries, laboratories, and areas that simulate real work environments.
Institution
