Master of Management (Advertising and Brand Management)

Gain advanced marketing knowledge and skills to develop smart and robust solutions to complex marketing issues modern organisations face in today’s business climate.

You will learn about business analytics, buyer behaviour and resource management with a focus on digital media, the design and planning of effective media, and brand management strategy.

Graduate with the knowledge and skills to design successful marketing and branding strategies, and the expertise to accelerate your career as a business professional.

You will be immersed in real-world challenges and have access to industry placements, overseas study tours and elective courses to suit your personal and professional development needs.

Our summer and winter schools offer exciting study and learning opportunities.

With extra-curricular options, you can also spread your study load across the year or fast track your degree.

Entry requirements

Applicants are required to have one of the following:

• A completed bachelor degree in a business related discipline from a recognised higher education institution or equivalent; or
• A completed bachelor degree which includes a major in business, commerce, marketing or management; or
• A completed graduate certificate or higher qualification in a business related discipline from a recognised higher education institution.

This qualification comprises of 12 courses. You will study four core courses and four specialist courses including:

• Advertising theory and practice
• e-Marketing
• Planning advertising and media buying
• Brand management

You will also complete four postgraduate electives – two from your specialisation and two from the University (with a choice to study Marketing Management). This will enable you to develop skills from selected key disciplines essential for management in business.

For each course you study, you will need to allocate time for various classes such as lectures, tutorials, workshops, seminars and practicals. Plus you will need additional hours to study in your own time to complete assignments, readings and projects and contribute to online discussion forums. So as a general rule, if you are studying full-time you would need to allocate 12 – 26 hours of study when at university and 14 – 28 hours of independent study per week.

This degree combines theoretical and hands-on learning. You can expect your assessment tasks to differ widely – these may include:

Our links to UniSA’s research facilities ensure your learning is connected to the latest technologies, theories and applications of knowledge. In the Master of Management (Advertising and Brand Management), our teachers are leaders in their field. You could be learning alongside experts from globally recognised research groups such as the Ehrenberg Bass Institute for Marketing Science.

Internships bridge the gap between study and work. Our connections to industry create opportunities for you to grow. These experiences build confidence in the business world and give you a competitive edge.

We also host regular University-wide employee master classes and employment expos, and alumni events in Australia and overseas.

Your career

With a Master of Management (Advertising and Brand Management) from UniSA, your specialist skills and advanced knowledge will be welcomed across a broad range of industries. You will graduate equipped to be a leader and decision-maker, ready to operate at senior levels of an organisation in roles such as:

• Advertising manager: supervising the production of advertising campaigns; developing plans to increase sales for clients; acting as a liaison between their agency and its clients
• Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand’s marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand
• Digital marketing manager: driving sales and conversions; optimising website usability; implementing digital and email marketing campaigns; analysing and reporting on website performance and other digital channel initiatives; driving search optimisation and Google adwords strategy
• Marketing manager: overseeing and leading a marketing team and all functions; setting strategy; managing marketing plans, budgets and resources; assigning tasks and setting targets
• Media planner or campaign manager: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales
• Social media manager: directing the social media presence of a brand, product, individual or organisation; overseeing social media marketing and advertising; developing strategies to increase effectiveness; measuring performance; managing and creating content

Applying to study with us:

• go to the top of this page and make note of the SATAC code, then click Apply
• you will be redirected through to the SATAC website to continue your application

Our campuses have fantastic facilities including modern lecture theatres, libraries, workshops, laboratories, and areas that simulate real work environments. You’ll also find student gyms, community clinics, and campus sport activities to keep you active.

We also offer flexible study options, with courses available on campus, fully online or in intensive mode.

Adelaide has a variety of accommodation options to suit different requirements and budgets. Options include dedicated student accommodation or private rentals. See our long-term accommodation pages for plenty of options. If you need somewhere to live, our new student accommodation by urbanest is on Bank Street in Adelaide’s lively cultural precinct, an ideal perfect location for students. It is within easy reach of UniSA’s city and metropolitan campuses, Rundle Mall shopping, the Central Market, Chinatown, and the West End’s vibrant nightlife. It is also across the road from the Adelaide train station, and on bus and tram routes.

The Business Student Hub is a convenient, central support service for business students, from first year through to graduation. The team provides expert advice on study options, elective choices and any academic difficulties. It also helps with referrals to support services across the University. The Business Student Hub is there to facilitate your life at university, so you get the most out of your UniSA experience.

Our student support services will make your life at university easier. We want you to be successful, and if you need help, we're here to assist. We provide a full range of support services, including:

We have six campuses in metropolitan and regional areas, each with advanced facilities including modern lecture theatres, libraries, laboratories, and areas that simulate real work environments.