Bachelor of Business (Tourism and Event Management) - HKBU

This degree is for students living and studying in Hong Kong.

It is managed by Hong Kong Baptist University in collaboration with the University of South Australia.

If you are seeking a dynamic and global career path, this degree will prepare you with a set of skills that are highly sought after by employers.

You will learn effective problem-solving, critical and strategic thinking, communication, and an awareness of the global business environment.

You will graduate with solid theoretical grounding, industry knowledge and the management skills to enhance your career prospects in a diverse range of tourism, event and hospitality business sectors.

There is one annual intake in September and the degree is delivered over 3 study periods.

Students are generally expected to complete the degree requirements in 12 months.

Students may attend a graduation ceremony or presentation of awards ceremony in Adelaide or Hong Kong.

The Hong Kong ceremony can be attended in the November following the standard expected completion date.

Partner description The University of South Australia has had a partnership with the Hong Kong Baptist University (HKBU) for over 20 years.

HKBU is committed to academic excellence, gaining a reputation as one of Asia’s finest institutions of higher learning.

This relationship with HKBU is innovative, collaborative and results-orientated.

Our organisations work closely to deliver quality education to students.

Our collaborative degrees are delivered through HKBU’s School of Continuing Education (SCE).

The SCE was founded in 1975.

It is one of the seven faculties of the Hong Kong Baptist University.

The SCE’s educational objectives are based on the belief that “learning is a lifelong process”.

The SCE provides people of all ages with professional and academic advancement to meet the needs of our rapidly changing society.

There are over 6,300 full-time students and about 8,200 part-time students enrolled in SCE programs – from certificates, diplomas and higher/professional diplomas to associate, undergraduate and higher degrees.

Entry requirements

This program is designed specifically to provide a degree pathway for students who hold a qualification that can attract block credit.

To be eligible for selection through Hong Kong Baptist University – SCE in Hong Kong, at a minimum, applicants are required to have completed a relevant qualification in the same discipline that is assessed as equivalent to an AQF Advanced Diploma, attracting up to 54 units of block credit.

Prerequisites

Assumed Knowledge

English language entry requirements

See equivalence table for other qualifications and English Language tests accepted by UniSA (PDF)

The University of South Australia has had a partnership with the Hong Kong Baptist University (HKBU) for over 20 years. HKBU is committed to academic excellence, gaining a reputation as one of Asia’s finest institutions of higher learning. This relationship with HKBU is innovative, collaborative and results-orientated.

Our organisations work closely to deliver quality education to students. Our collaborative degrees are delivered through HKBU’s School of Continuing Education (SCE). The SCE was founded in 1975. It is one of the seven faculties of the Hong Kong Baptist University. The SCE’s educational objectives are based on the belief that “learning is a lifelong process”. The SCE provides people of all ages with professional and academic advancement to meet the needs of our rapidly changing society.

There are over 6,300 full-time students and about 8,200 part-time students enrolled in SCE programs – from certificates, diplomas and higher/professional diplomas to associate, undergraduate and higher degrees.

Students studying the degree at Hong Kong Baptist University will need to have completed a relevant qualification and receive up to 12 courses in credit.

As part of this degree, you will study specialist courses such as:

• marketing for tourism, events and hospitality
• new technologies in tourism, events and hospitality
• policy and planning for sustainable tourism
• strategies for events and conventions

Your studies will incorporate both practical, professionally-focused and research-based learning, so assessment types will vary. You can expect them to include:

• reports, project documentation, case studies and presentations
• essays and assignments
• examinations
• industry-relevant, research-based projects

Your career

There are many career paths to aspire to in the field of tourism and event management. You could consider:

• Business development manager: working to improve an organisation’s market position and financial growth; defining strategic goals, building customer relationships, identifying business opportunities, implementing marketing initiatives
• Community development officer: maximising the use of local facilities through the development of programs, creating partnerships, and working with the community; developing initiatives for local residents to improve wellbeing and enhance quality of life
• Events and exhibitions coordinator: project managing and coordinating collection changeovers and exhibitions at arts organisations; managing contractors and budgets; collaborating with designers and liaising with artists
• Event manager or coordinator: using strong organisational and project management skills to deliver successful, cost-effective events; managing staff and suppliers; booking venues, facilities and equipment; marketing and promotion; analysis and reporting on event performance
• Hotel manager: overseeing daily hotel operations; planning and supervising staff activities; ensuring the smooth and profitable running of business; strategic planning and reporting; communicating effectively with employees, customers and suppliers
• Strategic partnerships manager: strengthening existing relationships; developing new partnerships; using strategic thinking to identify collaboration opportunities that benefit both parties
• Tourism development manager: conceptualising and implementing strategic plans to help drive tourism; engaging with community stakeholders to align development goals
• Tourism experience planner: representing a particular community or destination develop enriching, meaningful experiences for visitors
• Tourism policy planner: developing policy and research papers, major industry reports, submissions and responses; engaging with stakeholders such as industry and the general public and maintaining these networks; monitoring and reporting; developing government or stakeholder relations strategies

Please contact the School of Continuing Education, Hong Kong Baptist University, Hong Kong

• Email address: usabus@hkbu.edu.hk
• Phone number: (852) 3411 4350

This degree has been designed specifically for students with an existing qualification, who are therefore eligible for course credit. Depending on your qualification, you could receive credit for up to 12 courses.

At present there are over 6,300 full-time students and approximately 8,200 part-time students enrolled in degrees at various levels from certificates, diplomas, higher/professional diplomas, as well as associate degrees and higher degrees. In addition to offering degrees awarded by the Hong Kong Baptist University, HKBU's School of Continuing Education (SCE) has also provided various degrees collaboratively with different overseas institutions since 1985.

You will benefit from the modern facilities and be taught by academics who are experts in their field.

We want you to be successful, and if you need help we will be there to assist. Support services include:

• a dedicated website for Hong Kong students
• access to Hong Kong Baptist University Main Library, and the School of Continuing Education resource library
• access to UniSA on-line library database
• medical and dental benefits (HKBU)
• academic counselling (HKBU and UniSA)