Master of Business Administration (Marketing)
University of South Australia
About
This 5-Star award-winning MBA is for students living and studying in Hong Kong.
It is managed by The Hong Kong Management Association (HKMA) in collaboration with the University of South Australia.
It is a highly interactive, contemporary and internationally focused program.
It will provide you with the tools to fast-track your executive career, create your own opportunities and succeed in today’s modern business environment.
The degree is designed to provide students with the fundamental skills for managing a business and in-depth exposure to current business issues, trends and challenges.
The program gathers a community of professionals and offers the opportunity to share management and business experiences from a strategic perspective.
There are three annual intakes, and the degree is delivered over 3 study periods.
Students generally complete the degree requirements in one year.
Students may attend a graduation ceremony or presentation of awards ceremony in Adelaide or Hong Kong.
The Hong Kong ceremony can be attended in the November following the standard expected completion date.
Partner description The Hong Kong Management Association (HKMA) is a non-profit organisation aimed at advancing management excellence in Hong Kong.
HKMA is committed to providing continuing development opportunities for local executives.
They offer management education programs ranging from short courses and workshops through to Certificate, Diploma, Bachelor, Master and Doctoral degrees.
Over 2,000 courses are offered to some 40,000 participants from different business sectors every year.
There are three study streams in UniSA’s Master of Business Administration offered through HKMA.
They are Finance, Human Resource Management and Marketing.
Structure
| Course name | Area and cat no | Units | Reference | Rules |
|---|---|---|---|---|
| COURSES and SEQUENCING: | Rule(s): 1 | |||
| FIRST: | ||||
| Strategic Thinking: Concepts and Tools | BUSS 5424 | 4.5 | ||
| THEN - in any order: | ||||
| Accounting for Decision Making | BUSS 5247 | 4.5 | ||
| Managerial Finance | BUSS 5249 | 4.5 | ||
| International Business | BUSS 5251 | 4.5 | ||
| Entrepreneurship and Innovation | BUSS 5080 | 4.5 | ||
| Managing People and Organisations | BUSS 5425 | 4.5 | ||
| Strategic Marketing | BUSS 5245 | 4.5 | ||
| Ethics, Governance and Sustainability | BUSS 5385 | 4.5 | ||
| Leadership for Growth | BUSS 5438 | 4.5 | ||
| Brand Management | MARK 5031 | 4.5 | ||
| Advanced Marketing Analytics | MARK 5064 | 4.5 | ||
| CAPSTONE COURSE - normally taken only after all compulsory courses completed successfully: | ||||
| Strategic Industry Project | BUSS 5449 | 4.5 |
Entry requirements
Entry requirements
Applicants seeking admission to the program will normally have: a) A minimum of three (3) years full time management experience and a recognised university undergraduate degree or equivalent professional qualifications; or b) A Graduate Certificate or Graduate Diploma in Business Administration from the University of South Australia with an average of at least Pass Level 1 (55%) across four (or more) courses, or an equivalent qualification from the University of South Australia or from another recognised university; or c) The Program Director may, under exceptional circumstances, accept candidates with substantial and proven managerial and/or entrepreneurial experience who have demonstrated the potential to meet the learning requirements of the MBA.
All applicants are also required to submit a detailed curriculum vitae or equivalent with at least one referee who can validate work experience.
English language entry requirements
Learning outcomes
The Hong Kong Management Association (HKMA) is a non-profit organisation aimed at advancing management excellence in Hong Kong. HKMA is committed to providing continuing development opportunities for local executives. They offer management education programs ranging from short courses and workshops through to Certificate, Diploma, Bachelor, Master and Doctoral degrees. Over 2,000 courses are offered to some 40,000 participants from different business sectors every year.
There are three study streams in UniSA’s Master of Business Administration offered through HKMA. They are Finance, Human Resource Management and Marketing.
The Master of Business Administration (Marketing) is made up of eight core business courses in diverse areas such as entrepreneurship and innovation; accounting for decision making; ethics, governance and sustainability; and leadership for growth.
You will also study two advanced marketing courses focusing on brand management and marketing information and analysis. You will complete your Master with a strategic research project in marketing.
Your studies will incorporate both practical, professionally-focused and research-based learning, so assessment types will vary. You can expect them to include:
- essays and assignments
- group and individual reports
- presentations
Please contact:
Hong Kong Management Association, Hong Kong
Ms Vicky Chung: 2774 8501 Ms Rachel Lee: 2774 8596 Email: degree.unisa@hkma.org.hk Fax: 2365 1000
General Enquiry Hotline
Phone: 2774 8500 Alternative phone: 2774 8501
As a University of South Australia student you will have unique access to a range of online student support services. In addition, our collaboration with The Hong Kong Management Association will give you access to a learning environment that embraces best practice, welcomes new ideas and integrates sustainability into all business practices.
We want you to be successful, and if you need help we will be there to assist. Support services include:
- a dedicated website for Hong Kong students
- access to UniSA on-line library database
- academic counselling
- access to online academic workshops
We also offer study support from our Learning Advisers. You can work with them online. They are here to help you develop academically and professionally during your studies. They also offer help with the English language.
Institution
