Media (PR and Advertising)

This program structure applies to students commencing prior to 2019.

If you are commencing from 2019 please refer to program 3453 Media (PR and Advertising)The Bachelor of Media (PR and Advertising) [UNSW BMedia (PR&A)] is designed to provide you with foundational and applied skills, knowledge and capabilities in public relations … For more content click the Read More button below.This program structure applies to students commencing prior to 2019.

If you are commencing from 2019 please refer to program 3453 Media (PR and Advertising)The Bachelor of Media (PR and Advertising) [UNSW BMedia (PR&A)] is designed to provide you with foundational and applied skills, knowledge and capabilities in public relations and advertising.

The program aims to develop communication leaders who inspire innovation and change at all levels of society and adhere to the highest ethical standards.

The BMedia (PR&A) program is structured to offer a philosophical and cultural foundation in the media studies core, conceptual and practical skills in public relations and advertising, and access to free electives that provide a more general education.Level 1 focuses on contextual knowledge of communication industries, Level 2 introduces communication theory, and Level 3 of the program deepens your knowledge of how such theories play out in society.

At each level, an industry specific course in public relations or advertising is offered that augments the conceptual development and offers vocationally relevant knowledge in strategic communication.

You are encouraged to think beyond industry specific problems to reflect on the broader socio-cultural, political and economic implications of the roles and responsibilities of public relations and advertising.

The program focuses, in particular, on engagement, innovation and creativity.The UNSW BMedia (PR&A) aims to develop your understanding of professional communication in contemporary Australian and international contexts.

In particular, the program aims to provide you with knowledge of and opportunities to engage critically with debates relating to the fields of public relations and advertising.

You will examine the role and responsibilities of persuasive communication in a democratic society and learn how to add value through engagement in social and environmental innovation and enterprise.

The program will offer you the opportunity to reflect critically upon how your vocational skills operate within and are mediated by political, economic, mediatised and social discourses and the dynamics of industry, governments, markets, consumer cultures, valuing regimes and society.

Modes of professional communication including informative, persuasive, political, creative, promotional, digital and interpersonal discourse will be examined.

The program also aims to help you develop an in-depth understanding of how to ethically engage with publics and communities, creatively engage with communication concepts and production technology, and professionally engage with organisational practices.Read More

Optional minors

You may substitute the Prescribed Arts and Social Sciences Electives and/or Free Electives for an optional minor from the list of UNSW BA approved home or external minors.If you are completing an External Minor you will complete 24-36 UOC in the minor and by doing so also meet the 12 UOC General Education requirement of the single program.keyboard_arrow_down

• Minor
• ARTHB224 UOCArt History and Theory
• ARTSB224 UOCArts and Social Sciences
• ASIAB224 UOCAsian Studies
• ATSIC224 UOCIndigenous Studies
• AUSTB224 UOCAustralian Studies
• CHINE224 UOCChinese Studies
• CHINF224 UOCAdvanced Chinese Studies
• COMDE224 UOCDevelopment Studies
• CRIMC224 UOCCriminology
• CRWTA224 UOCCreative Writing
• ECONA230 UOCEconomics
• ENGLC224 UOCEnglish
• ENVPE224 UOCEnvironmental Humanities
• EUROC224 UOCEuropean Studies
• FILMB224 UOCFilm Studies
• FRENF224 UOCFrench Studies
• FRENG224 UOCAdvanced French Studies
• GEOGS236 UOCGeography
• GERSF224 UOCGerman Studies
• GREKC224 UOCModern Greek Studies
• HISTD224 UOCHistory
• IBUSA230 UOCInternational Business
• INDOC224 UOCIndonesian Studies
• ITALB224 UOCItalian Studies
• JAPNF224 UOCJapanese Studies
• JAPNG224 UOCAdvanced Japanese Studies
• KOREF224 UOCKorean Studies
• KOREG224 UOCAdvanced Korean Studies
• LINGC224 UOCLinguistics
• MGMTH230 UOCHuman Resource Management
• MUSCJ224 UOCMusic Studies
• PHILE224 UOCPhilosophy
• POLSG224 UOCPolitics and International Relations
• PSYCB224 UOCStudies in Psychology
• PSYCM236 UOCPsychology
• SOCAD224 UOCSociology and Anthropology
• SPANH224 UOCSpanish and Latin American Studies
• THSTC224 UOCTheatre and Performance Studies
• WOMSB224 UOCWomen's and Gender Studies

Level 1 Media Core Courses

You must take 12 UOC of the following courses.keyboard_arrow_down

• ARTS10906 UOCMedia, Culture and Everyday Life
• ARTS10916 UOCMedia, Society, Politics

Level 1 PR and Advertising Core Courses

You must take 12 UOC of the following courses.keyboard_arrow_down

• MDIA10026 UOCMedia & Communication Contexts
• MDIA10036 UOCPublic Relations and Advertising Foundations

Level 2 PR and Advertising Core Courses

You must take 12 UOC of the following courses.keyboard_arrow_down

• MDIA20056 UOCAdvertising: The Creative Dimensions
• MDIA20066 UOCCommunication Strategies

Level 3 PR and Advertising Core Courses

You must take 24 UOC of the following courses.keyboard_arrow_down

• MDIA30006 UOCDiscourse and Promotion
• MDIA30036 UOCProfessional Portfolio
• MDIA30056 UOCSocial Innovation and Engagement
• MDIA30086 UOCIssues and Crisis Communication

Arts and Social Sciences Prescribed Electives

You must take 12 UOC of the following courses.You may substitute the Arts and Social Sciences Prescribed Electives for an optional minor from the list of UNSW BA approved home minors.Indigenous Studies courses (ATSIxxxx) cannot be studied as Arts and Social Sciences Prescribed Electives.keyboard_arrow_down

• any course offered by Faculty of Arts and Social Sciences

Level 2 Prescribed Media Electives

You must take 12 UOC of the following courses.keyboard_arrow_down

• ARTS20916 UOCMobile Cultures
• ARTS20926 UOCGlobal Media: Markets, Flows and Cultures
• ARTS20936 UOCSocial Media
• ARTS20956 UOCDigital Technologies and the Self
• ARTS20966 UOCMedia Rights, Media Wrongs

Level 3 Prescribed Media Electives

You must take 12 UOC of the following courses.keyboard_arrow_down

• ARTS30916 UOCAdvanced Media Issues
• ARTS30926 UOCMedia and Transformation in the Asia-Pacific
• ARTS30936 UOCMedia Power
• ARTS30966 UOCMedia and Climate Change
• ARTS30976 UOCCurrent Debates in Media and Culture
• MDIA30076 UOCMedia and Arts Internship

Prescribed PR and Advertising Electives

You must take 12 UOC of the following courses.keyboard_arrow_down

• ARTS20916 UOCMobile Cultures
• ARTS20936 UOCSocial Media
• ARTS30926 UOCMedia and Transformation in the Asia-Pacific
• ARTS30936 UOCMedia Power
• HUMS20006 UOCArts Internship
• MARK10126 UOCMarketing Fundamentals
• MDIA10046 UOCNews Fundamentals
• MDIA20026 UOCAnalysing Media Communication
• MDIA20036 UOCMedia Content Creation
• MDIA30076 UOCMedia and Arts Internship
• ARTS20946 UOCVisual Communication
• ARTS10106 UOCThe Life of Words
• ARTS10326 UOCThe Literature Laboratory: Writing Beyond Limits
• ARTS10606 UOCIntroduction to Film Studies
• ARTS10626 UOCHollywood Film: Industry, Technology, Aesthetics
• ARTS11216 UOCThe Life of Performance
• ARTS20636 UOCNational Cinemas
• ARTS20666 UOCWriting for the Screen
• ARTS20956 UOCDigital Technologies and the Self
• ARTS21266 UOCReviewing the Arts
• ARTS21286 UOCArt and Social Change
• ARTS30686 UOCDoing Film Festivals
• ARTS38726 UOCMedia Publics
• HUMS10066 UOCPresentation and Communication Skills
• MDIA10006 UOCWorking with Time, Space and Experience
• MDIA20006 UOCAnimating Media
• MDIA20076 UOCPolitical Communication
• MDIA20106 UOCSerious Games
• MDIA20116 UOCMedia Design for Change
• MDIA30046 UOCFestivals and Exhibitions
• MDIA30066 UOCProduction Studio
• MDIA30096 UOCBrand Communications and Cultures
• MDIA30116 UOCCommunication Design: Multimodality, Meaning and Media

Free Electives

You must take 24 UOC of the following courses.You may substitute the Free Electives for an optional minor from the list of UNSW BA approved home minor and external minors.keyboard_arrow_down

• any course

General Education

You must take 12 UOC of the following courses.You may substitute 12 UOC General Education courses for 12 UOC in an external minor from the list of UNSW BA approved external minors. This requirement is met if an external minor is completed. Indigenous Studies courses (ATSIxxxx) can be studied as General Education only if you are not following a minor in Indigenous Studies.keyboard_arrow_down

• any General Education course

Maturity Requirements

You must complete at least 24 UOC before enrolling in any Level 2 courses. You must complete at least 66 UOC before enrolling in any Level 3 courses.

1.Situate public relations and advertising in the context of media studies.

2.Critically analyse and creatively solve problems in the contexts of public relations and advertising.

3.Produce effective public relations and advertising texts for a range of media platforms.

4.Locate, evaluate and use relevant information to develop content relevant to public relations and advertising industries.

5.Show enterprise, initiative and creativity in the practice of public relations and advertising.

6.Apply an appreciation of, and respect for, the cultural diversity of media audiences, media forms and media delivery contexts.

7.Adapt to changes in the audiences, platforms, tools and practices of public relations and advertising.

8.Conduct research as applied to and appropriate for the fields of public relations and advertising.

9.Collaborate effectively across a range of contexts in public relations and advertising professions.

10.Contribute to, and work within, an international community of media professionals.

11.Create, discuss and evaluate public relations and advertising texts.

12.Deploy ethically informed and socially aware practice.