Media (Public Relations and Advertising)

This program structure applies to students commencing in 2019. If you commenced prior to 2019 please consult the Handbook for the year in which you started.The UNSW Bachelor of Media (Public Relations and Advertising) aims to equip you with professional skills suitable for taking up roles in contemporary Australian and … For more content click the Read More button below.This program structure applies to students commencing in 2019. If you commenced prior to 2019 please consult the Handbook for the year in which you started.The UNSW Bachelor of Media (Public Relations and Advertising) aims to equip you with professional skills suitable for taking up roles in contemporary Australian and international public relations and advertising contexts.

During the program, you will examine the role and responsibilities of persuasive communication in a democratic society and learn how to add value through engagement in social and environmental innovation and enterprise.

The program offers opportunities to reflect critically upon how vocational skills operate within, and are mediated by, political, economic, mediatised and social discourses and the dynamics of industry, governments, markets, consumer cultures, valuing regimes and society.

Skills in modes of professional communication including informative, persuasive, political, creative, promotional, digital, and interpersonal discourse are developed.

The program also aims to help you develop an in-depth understanding of how to engage ethically with publics, audiences and communities;

engage creatively with communication concepts and production technology;

and engage professionally with organisational practices.

When you graduate you will have expertise in a range of communication skills, but more importantly, will be able to contribute to, evaluate and intervene in, emerging practices;

and, thus, be able to take leading roles in rapidly changing media industries.The UNSW BMedia (PR&A) can be completed full-time in Single mode (normally 3 years), in Dual mode (the equivalent of two years full-time study) or part-time.

It has a depth component and a breadth component.

If you are enrolled in Single mode you do both the depth and breadth component while in Dual mode you only complete the depth component.Read More

Optional Minors

You may substitute the Prescribed Arts and Social Sciences Electives and/or Free Electives for an optional minor from the list of UNSW BA approved home or external minors.If you complete an External Minor you will complete 24-36 UOC in the minor and by doing so also meet the 12 UOC General Education requirement of the single program.keyboard_arrow_down

• Minor
• ARTHB224 UOCArt History and Theory
• ASIAB224 UOCAsian Studies
• ATSIC224 UOCIndigenous Studies
• AUSTB224 UOCAustralian Studies
• CHINE224 UOCChinese Studies
• CHINF224 UOCAdvanced Chinese Studies
• COMDF224 UOCGlobal Development
• CRIMC224 UOCCriminology
• CRWTA224 UOCCreative Writing
• ECONA230 UOCEconomics
• ENGLC224 UOCEnglish
• ENVPE224 UOCEnvironmental Humanities
• EUROC224 UOCEuropean Studies
• FILMB224 UOCFilm Studies
• FRENF224 UOCFrench Studies
• FRENG224 UOCAdvanced French Studies
• GEOGS236 UOCGeography
• GERSF224 UOCGerman Studies
• GREKC224 UOCModern Greek Studies
• HISTD224 UOCHistory
• IBUSA230 UOCInternational Business
• INDOC224 UOCIndonesian Studies
• ITALB224 UOCItalian Studies
• JAPNF224 UOCJapanese Studies
• JAPNG224 UOCAdvanced Japanese Studies
• KOREF224 UOCKorean Studies
• KOREG224 UOCAdvanced Korean Studies
• LINGC224 UOCLinguistics
• MGMTH230 UOCHuman Resource Management
• MUSCJ224 UOCMusic Studies
• PHILE224 UOCPhilosophy
• POLSG224 UOCPolitics and International Relations
• PSYCB224 UOCStudies in Psychology
• PSYCM236 UOCPsychology
• SOCAD224 UOCSociology and Anthropology
• SPANH224 UOCSpanish and Latin American Studies
• THSTC224 UOCTheatre and Performance Studies
• WOMSB224 UOCWomen's and Gender Studies

Level 1 PR and Advertising Core Courses

You must take 12 UOC of the following courses.keyboard_arrow_down

• MDIA10026 UOCMedia & Communication Contexts
• MDIA10036 UOCPublic Relations and Advertising Foundations

Level 2 PR and Advertising Core Courses

You must take 18 UOC of the following courses.keyboard_arrow_down

• MDIA20056 UOCAdvertising: The Creative Dimensions
• MDIA20066 UOCCommunication Strategies
• MDIA20126 UOCPromotional Cultures

Level 3 PR and Advertising Core Courses

You must take 12 UOC of the following courses.keyboard_arrow_down

• MDIA30006 UOCDiscourse and Promotion
• MDIA30096 UOCBrand Communications and Cultures

Level 1 Media Prescribed Courses

You must take 12 UOC of the following courses.keyboard_arrow_down

• ARTS10906 UOCMedia, Culture and Everyday Life
• ARTS10916 UOCMedia, Society, Politics
• ARTS10926 UOCWorking with Data

Level 2 Media Prescribed Courses

You must take 12 UOC of the following courses.keyboard_arrow_down

• ARTS20916 UOCMobile Cultures
• ARTS20926 UOCGlobal Media: Markets, Flows and Cultures
• ARTS20936 UOCSocial Media
• ARTS20956 UOCDigital Technologies and the Self
• ARTS20966 UOCMedia Rights, Media Wrongs

Level 3 Media Prescribed Courses

You must take 12 UOC of the following courses.keyboard_arrow_down

• ARTS30916 UOCAdvanced Media Issues
• ARTS30926 UOCMedia and Transformation in the Asia-Pacific
• ARTS30936 UOCMedia Power
• ARTS30966 UOCMedia and Climate Change
• ARTS30976 UOCCurrent Debates in Media and Culture
• MDIA30076 UOCMedia and Arts Internship

PR & Advertising Prescribed Courses

You must complete 18 UOC of the following, including at least one at level two and one at level three.keyboard_arrow_down

• ARTS20946 UOCVisual Communication
• MDIA20076 UOCPolitical Communication
• MDIA20116 UOCMedia Design for Change
• MDIA20136 UOCMaking Virtual Reality Documentaries
• MDIA30056 UOCSocial Innovation and Engagement
• MDIA30086 UOCIssues and Crisis Communication
• MDIA30126 UOCCommunication Project

Arts & Social Sciences Prescribed Electives

You must take 12 UOC of the following courses.Arts and Social Sciences Prescribed Electives are any courses chosen by you from the offerings of UNSW Arts and Social Sciences for which you are qualified to enrol. You can add depth to your program by completing more PR & Advertising Electives or undertake other courses from other areas of study within the Faculty.keyboard_arrow_down

• any course offered by Faculty of Arts and Social Sciences

Free Electives

You must take 24 UOC of the following courses.A Free Elective is any course offered either within or outside UNSW Arts and Social Sciences into which you can enrol.keyboard_arrow_down

• any course

General Education

You must take 12 UOC of General Education courses.You may substitute 12 UOC General Education courses for 12 UOC in an external minor from the list of UNSW BA approved external minors. This requirement is met if an external minor is completed.Note: Indigenous Studies courses (ATSIxxxx) can be studied as General Education only if you are not following a minor in Indigenous Studies.keyboard_arrow_down

• any General Education course

Maturity Requirements

You must have completed 24 UOC before taking any Level 2 courses.You must have completed 66 UOC before taking any Level 3 courses.

Academic Writing & English Enhancement Courses

ARTS2050 Academic Writing for the Humanities (6 UOC) and HUMS1005 Personalised English Language Enhancement (6 UOC) are recommended. These courses can be counted as Arts and Social Sciences Prescribed Electives or Free Electives.ARTS2050 Academic Writing for the Humanities (6 UOC) and HUMS1005 Personalised English Language Enhancement (6 UOC) are recommended. These courses can be counted as Arts and Social Sciences Prescribed Electives or Free Electives.Read More

1.Show enterprise, initiative, adaptability and creativity in the practice of public relations and advertising.ProfessionalsLeaders

2.Create, discuss and evaluate public relations and advertising texts.Scholars

3.Situate public relations and advertising in the context of media studies.

4.Critically analyse and creatively solve problems in the contexts of public relations and advertising.

5.Deploy ethically informed practice grounded in an appreciation of the cultural diversity of media audiences, media forms and media delivery contexts.

6.Contribute to, and collaborate effectively within, an international community of media professionals.Global Citizens

7.Locate, evaluate and use relevant information to produce effective public relations and advertising texts for a range of audiences, platforms, tools and practices.Scholars