Design / Media (PR and Advertising)

The dual award Bachelor of Design [BDes] Bachelor of Media (PR and Advertising) [UNSW BMedia (PR&A)] is designed to provide you with the combination of foundational and applied skills, knowledge and capabilities in public relations and advertising and the skills and understanding in design.

The program aims to develop communication … For more content click the Read More button below.The dual award Bachelor of Design [BDes] Bachelor of Media (PR and Advertising) [UNSW BMedia (PR&A)] is designed to provide you with the combination of foundational and applied skills, knowledge and capabilities in public relations and advertising and the skills and understanding in design.

The program aims to develop communication leaders who are also highly skilled in using design methodologies in the production of graphic and other forms of visual communication.

Both programs emphasise innovation, creativity, sustainability, and ethical practice.Design/Media (PR &

Advertising) provides graduates with great opportunities to work across a wide range of communication disciplines and fields.

Graduates will be particularly well suited to work in advertising, with both an understanding of advertising practice and a strong ability in graphic and other visual communication.The BDes component emphasises understanding how design can change our societies, grounded in a deep reflection on diverse historical, social and cultural values.

Design-led solutions assist people to perform at their best in agile and rapidly changing environments.

The merging of making, criticality, technology, research, management and business provides graduates with transferable skills for careers across a range of existing and emerging design fields.The BMedia (PR &

Advertising) component is structured to offer a philosophical and cultural foundation in the media studies core, conceptual and practical skills in public relations and advertising.Read More

Core Courses4822 - Design

Students must take 36 UOC of the following courses.keyboard_arrow_down

• DDES11006 UOCDesign Studio 1 - Design Narratives
• DDES11016 UOCDesign Studio 2 - Design Communication
• DDES21006 UOCDesign Studio 3 - Collaborative Industry/Stakeholder Project
• DDES21016 UOCDesign Studio 4 - Interdisciplinary Project
• DDES31006 UOCDesign Studio 5 - Design Studio Proposal
• DDES31016 UOCDesign Studio 6 - Design Studio Project

Introductory Studio Courses4822 - Design

Students must complete 12 UOC of the following Introductory Studio courses.keyboard_arrow_down

• DDES11106 UOC3D Visualisation 1 - 3D Virtual Objects
• DDES11206 UOCObject 1 - Objects and the Hand
• DDES11306 UOCExperience 1 - Spaces and Senses
• DDES11406 UOCGraphics 1 - Image and Type
• DDES11506 UOCInteraction 1 - Principles and Practices
• DDES11606 UOCTextiles 1 - Concepts and Context

Intermediate Studio Courses4822 - Design

Students must complete 12 UOC of the following Intermediate Studio courses.keyboard_arrow_down

• DDES21106 UOC3D Visualisation 2: Virtual Worlds
• DDES21206 UOCObject 2: Objects and Place
• DDES21306 UOCExperience 2: Spaces of Exhibition
• DDES21406 UOCGraphics 2: Identity and Form
• DDES21506 UOCInteraction 2: Design Methodologies
• DDES21606 UOCTextiles 2: Experimental Textiles

Advanced Studio Courses4822 - Design

Students must complete 12 UOC of the following Advanced Studio courses.keyboard_arrow_down

• DDES21116 UOC3D Visualisation 3: Interactive Environments
• DDES21216 UOCObject 3: Objects and the World
• DDES21316 UOCExperience 3: Spaces for Performance
• DDES21416 UOCGraphics 3: Place and Space
• DDES21516 UOCInteraction 3: Emerging Applications
• DDES21616 UOCTextiles 3: Future Textiles

Design History & Theory Courses4822 - Design

Students must take 24 UOC of the following courses.keyboard_arrow_down

• DDES12006 UOCDesign History and Theory 1
• DDES12016 UOCDesign History and Theory 2
• DDES22006 UOCDesign History and Theory 3
• DDES32006 UOCManaging Designing

Professional Practice Courses4822 - Design

Students must take 12 UOC of the following courses. ADAD3000 Professional Experience Project (subject to approval) - 6 UOCkeyboard_arrow_down

• DDES21026 UOCDesign Professional Practice

Level 1 PR and Advertising Core Courses3453 - Media (Public Relations and Advertising)

You must take 12 UOC of the following courses.keyboard_arrow_down

• MDIA10026 UOCMedia & Communication Contexts
• MDIA10036 UOCPublic Relations and Advertising Foundations

Level 2 PR and Advertising Core Courses3453 - Media (Public Relations and Advertising)

You must take 18 UOC of the following courses.keyboard_arrow_down

• MDIA20056 UOCAdvertising: The Creative Dimensions
• MDIA20066 UOCCommunication Strategies
• MDIA20126 UOCPromotional Cultures

Level 3 PR and Advertising Core Courses3453 - Media (Public Relations and Advertising)

You must take 12 UOC of the following courses.keyboard_arrow_down

• MDIA30006 UOCDiscourse and Promotion
• MDIA30096 UOCBrand Communications and Cultures

Prescribed Studio Electives4822 - Design

Students must take at least 12 UOC of the following courses.keyboard_arrow_down

• DDES11206 UOCObject 1 - Objects and the Hand
• DDES11306 UOCExperience 1 - Spaces and Senses
• DDES11406 UOCGraphics 1 - Image and Type
• DDES11506 UOCInteraction 1 - Principles and Practices
• DDES11606 UOCTextiles 1 - Concepts and Context
• DDES11106 UOC3D Visualisation 1 - 3D Virtual Objects

Level 1 Media Prescribed Courses3453 - Media (Public Relations and Advertising)

You must take 12 UOC of the following courses.keyboard_arrow_down

• ARTS10906 UOCMedia, Culture and Everyday Life
• ARTS10916 UOCMedia, Society, Politics
• ARTS10926 UOCWorking with Data

Level 2 Media Prescribed Courses3453 - Media (Public Relations and Advertising)

You must take 12 UOC of the following courses.keyboard_arrow_down

• ARTS20916 UOCMobile Cultures
• ARTS20926 UOCGlobal Media: Markets, Flows and Cultures
• ARTS20936 UOCSocial Media
• ARTS20956 UOCDigital Technologies and the Self
• ARTS20966 UOCMedia Rights, Media Wrongs

Level 3 Media Prescribed Courses3453 - Media (Public Relations and Advertising)

You must take 12 UOC of the following courses.keyboard_arrow_down

• ARTS30916 UOCAdvanced Media Issues
• ARTS30926 UOCMedia and Transformation in the Asia-Pacific
• ARTS30936 UOCMedia Power
• ARTS30966 UOCMedia and Climate Change
• ARTS30976 UOCCurrent Debates in Media and Culture
• MDIA30076 UOCMedia and Arts Internship

PR & Advertising Prescribed Courses3453 - Media (Public Relations and Advertising)

You must complete 18 UOC of the following, including at least one at level two and one at level three.keyboard_arrow_down

• ARTS20946 UOCVisual Communication
• MDIA20076 UOCPolitical Communication
• MDIA20116 UOCMedia Design for Change
• MDIA20136 UOCMaking Virtual Reality Documentaries
• MDIA30056 UOCSocial Innovation and Engagement
• MDIA30086 UOCIssues and Crisis Communication
• MDIA30126 UOCCommunication Project

Design Disciplinary Studios 4822 - Design

Students must complete two studio sequences of Introductory, Intermediate and Advanced level courses (18 UOC each) in two of the following 6 studio areas for a total of 36 UOC: Object, Experience, Graphics, Interaction, Textiles and 3D Visualisation.Students must complete two studio sequences of Introductory, Intermediate and Advanced level courses (18 UOC each) in two of the following 6 studio areas for a total of 36 UOC: Object, Experience, Graphics, Interaction, Textiles and 3D Visualisation.Read More

Maturity Requirements 3453 - Media (Public Relations and Advertising)

You must have completed 24 UOC before taking any Level 2 courses.You must have completed 66 UOC before taking any Level 3 courses.