Public Relations and Advertising

This program is for students commencing from 2018.Students commencing prior to 2018 should refer to program 8281 Master of Public Relations and Advertising.The Master of Public Relations and Advertising (MPRA) will provide graduates or those seeking to change careers a professionally relevant, rigorous education in public relations and advertising.

As … For more content click the Read More button below.This program is for students commencing from 2018.Students commencing prior to 2018 should refer to program 8281 Master of Public Relations and Advertising.The Master of Public Relations and Advertising (MPRA) will provide graduates or those seeking to change careers a professionally relevant, rigorous education in public relations and advertising.

As a student you will be challenged to and equipped to think critically and innovatively in your development of PR and advertising strategies.

Merging contemporary theory and academic rigour with creativity, research, and practical industry skills, the Master of Public Relations and Advertising is ideal for industry professionals seeking to advance their career, as well as career-changers wanting to enter a vibrant and rapidly evolving industry.

The Master of Public Relations and Advertising combines creative approaches with in-depth knowledge of the theory and research behind the planning and implementation of highly successful public relations and advertising strategies.The Master of Public Relations and Advertising program aims to develop a critical understanding of professional communication through the application of contemporary research and theory to public relations and advertising discourses and contexts.

Key objectives are to examine modes of communicative practice including informative, persuasive, creative, promotional, digital and interpersonal discourses, and to engage ethically with publics and communities, engage creatively with ideas and production technology and engage professionally with organizational practices.

Graduates will develop knowledge of how professional communicators can help organizations build mutually beneficial relationships with publics including citizens, consumers and critics.Read More

Specialisation Requirements

You must complete one of the following specialisations:keyboard_arrow_down

• Specialisation
• MDIAES48 UOCPR & Advertising A
• MDIAFS72 UOCPR & Advertising B

The admission requirements for the MPRA program 8282 are as follows:

1. MPRA 48 UOC Plan (1 year)

• Honours degree or Graduate Diploma* (or equivalent qualification) in a relevant discipline with a record of academic achievement equivalent to a UNSW credit average of 65%
• Bachelor degree (or equivalent qualification) in a relevant discipline with a record of academic achievement equivalent to a UNSW credit average of 65%, plus one year relevant professional experience

MPRA 72 UOC Plan (1.5 year)

• Bachelor degree (or equivalent qualification) in a relevant discipline with a record of academic achievement equivalent to a UNSW credit average of 65%
• Bachelor degree (or equivalent qualification) in any discipline with a record of academic achievement equivalent to a UNSW credit average of 65%, plus one year relevant professional experience

Honours degree or Graduate Diploma* (or equivalent qualification) in any discipline with a record of academic achievement equivalent to a UNSW credit average of 65%

Relevant disciplines for these programs include:

• Arts, Humanities, Social Sciences
• Media, Communications, Journalism, Public Relations, Advertising, Marketing
• Business, Economics, Commerce
• Law
• Design

Applicants with a degree in a discipline not listed here but who wish to make a case for its academic relevance to these programs should enquire here: studyarts@unsw.edu.au

*it is expected that a Graduate Diploma will have been completed after an undergraduate degree.

1.Develop a sound understanding of the scholarly research practices in the fields of public relations and advertising to engage in independent and reflective learning in academic and industry contexts.ScholarsGlobal Citizens

2.Develop high quality critical thinking and problem solving skills for public relations and advertising.LeadersProfessionalsGlobal Citizens

3.Communicate complex ideas to a range of audience, using written, oral and mediated communication, undertake both independent and collaborative enquiry, apply technical skills, and be creative, strategic learners and practitioners.ProfessionalsGlobal CitizensLeaders

4.Develop an understanding of both local and global issues in the fields of public relations, advertising and communication.Global Citizens

5.Demonstrate advanced knowledge relating to the persuasive, promotional and participative communication dimensions of public relations and advertising and be able to apply this knowledge in a range of professional settings.Leaders