Airline Marketing Strategies

This course uses the classic approach to marketing management strategies but is entirely focused on how this is achieved in the airline industry.

The approach is of a practical nature.

The course studies airline market research, marketing strategy development, product development, pricing strategies and revenue management, distribution and promotion strategies.

… For more content click the Read More button below.This course uses the classic approach to marketing management strategies but is entirely focused on how this is achieved in the airline industry.

The approach is of a practical nature.

The course studies airline market research, marketing strategy development, product development, pricing strategies and revenue management, distribution and promotion strategies.

The course encourages and emphasises current airline marketing behaviour as examples of the theory.

Passenger and freight marketing are included.Read More