Marketing Decision Analysis

The intention of the course offered is to focus on the concepts learned in marketing analyses classes to synthesize strategies based on consultant outputs.

It is therefore positioned as an amalgamation of theory and analyses to help students reach and suggest Managerially Relevant Decision Support (MRDS) in the presence of … For more content click the Read More button below.The intention of the course offered is to focus on the concepts learned in marketing analyses classes to synthesize strategies based on consultant outputs.

It is therefore positioned as an amalgamation of theory and analyses to help students reach and suggest Managerially Relevant Decision Support (MRDS) in the presence of changing demand and dynamic competition.

In this process the students will be utilizing a simulation based intra-class challenge to learn to reach MRDS.Read More