International Business and Multinational Operations

The focus of this course is on the multinational enterprise and the management of cross-border operations.

Major topics include:

multinational enterprises and the internationalisation process;

motives for foreign investment;

strategy of international business;

organisation of international business;

foreign market selection and entry strategy;

exporting, importing and countertrade;

the management of … For more content click the Read More button below.The focus of this course is on the multinational enterprise and the management of cross-border operations.

Major topics include:

multinational enterprises and the internationalisation process;

motives for foreign investment;

strategy of international business;

organisation of international business;

foreign market selection and entry strategy;

exporting, importing and countertrade;

the management of international business operations including an introduction to international human resource management, learning and knowledge management, manufacturing and materials management, marketing management, and accounting and financial management.Read More