Marketing Management

Marketing Management introduces you to the key principles and activities that are essential tools of every organisational leader and manager.

The frameworks outlined in this course have been used by many large and small organisations to improve their marketplace performance.You will be required to analyse the practices of a range … For more content click the Read More button below.Marketing Management introduces you to the key principles and activities that are essential tools of every organisational leader and manager.

The frameworks outlined in this course have been used by many large and small organisations to improve their marketplace performance.You will be required to analyse the practices of a range of organisations as presented in case studies, simulations and guest presentations from marketing practitioners, by utilising the ideas presented in this course.

At the end of this course, you should be able to view any business from a marketing-oriented perspective.Read More