Marketing Strategy

The objective of Marketing Strategy is to demonstrate the benefits of undertaking marketing within a strategic framework.

At the end of the course students should be able to conduct a complete audit of the marketing environment facing the firm, understand how to generate new marketing options and develop defensive actions, … For more content click the Read More button below.The objective of Marketing Strategy is to demonstrate the benefits of undertaking marketing within a strategic framework.

At the end of the course students should be able to conduct a complete audit of the marketing environment facing the firm, understand how to generate new marketing options and develop defensive actions, and use the marketing mix and account management strategies to realise the various roles of products and services within the organisation.Read More