Marketing Management

Marketing Management is designed to introduce you to the full range of activities performed by a marketing-oriented manager.

This subject is designed to introduce you to the key principles and activities necessary for you to have an appreciation of the importance of the role that marketing plays in the toolkit … For more content click the Read More button below.Marketing Management is designed to introduce you to the full range of activities performed by a marketing-oriented manager.

This subject is designed to introduce you to the key principles and activities necessary for you to have an appreciation of the importance of the role that marketing plays in the toolkit of every organisational leader and manager.

The framework outlined in this course has been used by many large and small organisations to improve their marketplace performance.

You will be required to analyse the practices of organisations in the marketplace, including your own organisation, and of your competitors, in co-creating value with customers and clients by utilising the ideas presented in this course.

At the end of this course, you should be able to view any organisation from a marketing-oriented perspective.Read More