Marketing

This course introduces a suite of marketing-related ideas.

It begins by presenting a series of concepts and techniques that will help students identify and analyze elements of the organization's operating environment, including its stakeholders.

It then develops a strategic approach to stakeholder engagement, particularly through targeting certain groups with specific … For more content click the Read More button below.This course introduces a suite of marketing-related ideas.

It begins by presenting a series of concepts and techniques that will help students identify and analyze elements of the organization's operating environment, including its stakeholders.

It then develops a strategic approach to stakeholder engagement, particularly through targeting certain groups with specific offerings.

Lastly, the course presents an approach to implementing marketing through communications approaches, product/ service development, pricing market offerings and distributing market offerings.

In summary, the course offers a broader view of marketing than tradition 'sales' and 'advertising'.Read More