Graduate Certificate in Marketing
University of Wollongong
About
The Graduate Certificate in Marketing is designed for those who are seeking to progress their career in Marketing or those currently working in the industry who wish to gain a relevant postgraduate qualification to update their skills and knowledge.
Structure
Candidates are required to complete four (4) subjects (24 credit points) according to the list below.
Subject Code | subject Name | Credit Points |
---|---|---|
MARK804 * | Principles of Marketing Management | 6 |
MARK936 | Consumer Behaviour | 6 |
MARK940 | Marketing Communications | 6 |
MARK977 | Research For Marketing Decisions | 6 |
* Students should complete this subject within their first session of study. Those who have an academic background in Marketing to complete any other 900-level marketing subjects on offer in place of MARK804 Principles of Marketing Management.
PLEASE NOTE:
- Please click the subject codes in the above table for information on sessions of offer for each subject at different locations. For information regarding timetables, tutorials, and classes please the visit the Timetables and Classes page.
Entry requirements
Information on academic and English language requirements, as well as eligibility for credit for prior learning, is available from the Course Finder.
Learning outcomes
Course Learning Outcomes are statements of learning achievement that are expressed in terms of what the learner is expected to know, understand and be able to do upon completion of a course. Students graduating from this course will be able to:
CLO Description 1 Demonstrate an advanced discipline-specific knowledge in core areas of business 2 Synthesise relevant principles and concepts in a business context 3 Propose integrated solutions to business problems using theoretical knowledge, technical skills, critical and/ or creative thinking. 4 Apply principles of social responsibility when critically evaluating situations and making business decisions. 5 Communicate complex disciplinary information for the intended audience and purpose: (a) orally and, (b) in writing. 6 Reflect on professional interpersonal skills whilst working with others to produce agreed outputs.
Institution
