Bachelor of Communication and Media - Bachelor of Commerce - Wollongong Campus

Studying communications and commerce provides you with an understanding of the business and commercial environment including management, operations and marketing, accounting, economics and finance.

You will be able to research, plan, execute and manage marketing campaigns and acquire skills in issue management, product publicity, crisis communications, and media relations.The Bachelor of Communication and Media degree offers students a strong foundation in the global communication and media industries.

This degree has a focus on preparing students for global careers in digital and social media, visual communication design, journalism, screen media production, marketing, communication and advertising.

Students will encounter key ideas in the study and practice of media and communications, and gain flexible and transferable skills that will prepare them for informed engagement with the changing world of global media culture.Today’s business environment is dynamic and complex.

The Bachelor of Commerce degree provides core skills in many business functions as well as specialist knowledge in a chosen field.

Throughout this degree you will have the opportunity to gain practical, real-world experience and make professional connections, including the opportunity to participate in the Business Internship program.

To qualify for award of the Bachelor of Communication and Media - Bachelor of Commerce, a candidate must complete a minimum of 216 credit points comprised of:

1. Core subjects (including the capstone subject) from the Bachelor of Commerce (54 credit points);
2. At least one major from the Bachelor of Commerce (48 credit points);
3. The core subjects for the Bachelor of Communication and Media (48 credit points)
4. At least one major from the Bachelor of Communication and Media (48 credit points);
5. Electives to bring the total credit points to 216.

Note: No more than 90 credit points in 100-level subjects.

Majors

A number of the course learning outcomes in each of these degrees complement and consolidate outcomes in the partner degree. Applied across two discipline areas, the outcomes are achieved at a broader and more comprehensive level.

The outcomes which are common and consolidated in this joint degree ensure that on successful completion of the course students will be able to:

CLO Description 1 Critically analyse national and international issues and contexts; 2 Apply ethical principles to a range of contexts; 3 Develop and apply a set of relevant professional and technical skills for professional purposes; 4 Communicate effectively orally and in writing.

Please refer to the Course Handbook page of each individual degree for a comprehensive list of degree course learning outcomes.