Bachelor of Communication and Media (BCNM)

Back to top Program aims This program aims to produce graduates who have mastery over the professional practice of contemporary communication industry skills, supported by scholarly engagement with communication/media theory.

Graduates will demonstrate professional practice in preferred areas of journalism, public relations, advertising and marketing, supported by a range of cognate skills from contemporary communication and media studies.

Students can complement their major study with nominated major and minor studies from across the University’s programs.

The Bachelor of Communication and Media program allows specific emphasis on those skills required in communications professions, with emphasis on journalism, public relations and mass communication.

Core courses

All students must take the core courses:

• CMS1000 Communication and Scholarship
• CMS1010 Introduction to Communication Studies
• CMS2019 Global Hollywood
• CMS2008 Subjectivities, the Self and Communication
• CMS3013 New Media
• JRN1010 News Literacy
• PRL1002 Principles and Practice of Public Relations
• STA2100 Evaluating Information

The recommended pattern for enrolment in core courses by full-time on-campus students is:

This pattern should only be varied with the permission of the Program Coordinator.

Admission requirements

To be eligible for admission, applicants must satisfy the following requirements:

• Have achieved a minimum Overall Position (OP) 15, tertiary entrance rank 68 or equivalent qualification.^

• English Language Proficiency requirements for Category 2.

Applicants are advised to also address the following:

• Assumed knowledge expectations: English .

All students are required to satisfy the applicable English language requirements.

If students do not meet the English language requirements they may apply to study a University-approved English language program. On successful completion of the English language program, students may be admitted to an award program.

These are determined by the University for specific programs each Semester. The 2019 OP and tertiary entrance ranks are based on agreed QTAC schedules which assess formal study at Year 12 or equivalent level, tertiary, preparatory, professional or vocational qualifications or work experience, as detailed in the QTAC Assessment of Qualifications Manual and QTAC Assessor Guidelines. Special admissions may help you get into the program of your choice by increasing your Selection Rank. The additional points don't apply to all applicants or all programs. Please read the information about USQ's Special Admissions carefully to find out what you may be eligible for.

Program objectives

On successful completion of the program students should be able to:

• express themselves with clarity and coherence and in terms of the industry-knowledge of the communication professions
• explain and describe the fundamental nature of the process of communication in a range of communication forms including journalism, public relations, advertising and marketing
• critically examine and describe the theoretical issues, problems and methodologies of the communication professions
• solve problems according to the ethical and social responsibilities that are integral to the function of professional communication
• assess and apply methods, concepts, techniques and theories in projects from different professional communication contexts.